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Diary of a media start-up: the final chapter

Ed Feast — Fri, 17 Dec 2010 10:10:00 GMT

In Ed Feast's final instalment of his diary charting the journey of launching his own media agency MarketPlace, he gets to grips with P&L reports, has a 'hilarious' meeting with his accountant and reflects on how far he has come after just four months of trading

Arena Media launches social media unit

Katherine Levy — Fri, 17 Dec 2010 09:40:00 GMT

Havas-owned Arena Media has launched a new social media unit called 247 Social to provide a full service capability for clients across media, PR and creative build.

Gerry Boyle comes full circle at Zenith

Harriet Dennys — Tue, 14 Dec 2010 10:15:00 GMT

Gerry Boyle, group chief executive of ZenithOptimedia, tells Harriet Dennys why he was liberated by the £80m Lloyds loss, why Zed Media's demise was inevitable and how the split into Zenith Media and Optimedia will create two 'even, vibrant divisions' for the agency group

Mindshare picks up £1m Mango media account

Katherine Levy — Mon, 13 Dec 2010 15:11:00 GMT

High-street retail chain Mango has appointed Mindshare to its estimated £1m media planning and buying account.

Total Media wins cruise and food accounts

Sarah Shearman — Fri, 10 Dec 2010 14:11:00 GMT

Total Media has been appointed to handle media planning and buying for cruise company Fred Olsen Cruise Lines, and snack company Natural Balance Foods, as they prepare to launch their first campaigns in the New Year.

Out and About 06 December

Harriet Dennys — Mon, 06 Dec 2010 09:35:00 GMT

Photos from the Campaign A-List party at The Hospital Club, the IAA's Christmas lunch at the Park Lane Hilton and Elton John guest-editing last Wednesday's edition of The Independent

Mindshare appoints new head of search

Sarah Shearman — Fri, 03 Dec 2010 15:40:00 GMT

WPP's Mindshare has appointed former i-level specialist Jenny Kirby as its new head of search.

Dreams appoints Starcom MediaVest Group to £35m account

Maisie McCabe — Thu, 02 Dec 2010 14:00:00 GMT

Bed specialist Dreams has appointed Publicis Groupe-owned Starcom MediaVest Group to its £35m media account after a competitive pitch.

GroupM forecasts 7.7% growth for UK adspend in 2010

Arif Durrani — Thu, 25 Nov 2010 09:50:00 GMT

Sir Martin Sorrell's media investment behemoth GroupM has forecast UK advertising expenditure will be up 7.7% for the full year 2010 and 3.6% in 2011.

Diary of a media start-up: Part three

Ed Feast — Wed, 24 Nov 2010 16:01:00 GMT

After eight weeks of trading, MarketPlace is ahead of projections in terms of client meetings and turnover, meaning founder Ed Feast can shift his focus from new business to account management and consultancy