Media Week RSS Feed

Large-scale NFC ads trial gets 3,000 people to interact

Maisie McCabe — Fri, 25 May 2012 10:43:00 GMT

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.

My Media Week: Charles Courtier

Mike Fletcher — Wed, 23 May 2012 14:54:00 GMT

This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th anniversary celebrations, while also traveling to its Amsterdam office for a quarterly meeting and taking conference calls with both Colgate and AT&T.

Media360: The Week's commercial leader talks about adapting to the iPad

Arif Durrani — Tue, 22 May 2012 08:30:00 GMT

It's been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far.

ITV signs up Pepsi for Shazam-enabled ad in BGT final

Matthew Chapman — Thu, 10 May 2012 11:44:00 GMT

ITV will broadcast its first Shazam-enabled ads during the 'Britain's Got Talent' final this Saturday (12 May), with a Pepsi Max spot that will run a competition for festival tickets.

PPA Conference: Future chief champions digital transition

Nick Batten — Wed, 09 May 2012 12:00:00 GMT

Total Film publisher Future is developing a digital business model that will help it survive the decline in print markets that threaten to "blow business models apart", its chief executive Mark Wood told the PPA Conference today.

PPA Conference: Digital piracy is 'knocking firmly on the door of publishers'

John Reynolds — Wed, 09 May 2012 11:10:00 GMT

Kevin Hand, PPA chairman, warned the audience at the PPA Conference that digital piracy is "knocking firmly on the door of publishers", at today's launch of the association's anti-piracy initiative.

My Media Week: Steve Hyde

Mike Fletcher — Wed, 02 May 2012 14:29:00 GMT

This week Steve Hyde, chief executive of 360 Executive Search, scouts the globe for media and advertising talent, swears to invest in a new BlackBerry battery, and is back on for a meeting with his former boss when Andy Tiley's car receives a suspected 'Basil Fawlty'.

Rupert Murdoch's message to News International staff after MPs report

Arif Durrani — Wed, 02 May 2012 11:20:00 GMT

Following a damning report by MPs on a Select committee yesterday, and continued negative media coverage from many quarters, Rupert Murdoch, the 81-year-old media mogul, took the time to write to all News International staff. His full leaked memo follows...

LinkedIn steps up mobile strategy with iPad launch

Sarah Shearman — Thu, 26 Apr 2012 11:28:00 GMT

LinkedIn, the professional networking service, is ramping up its mobile strategy by making its first foray into tablets with an extensive iPad app, and adding new features to its smartphone apps.

Virgin Media revenues rise 2.4% in Q1

Loulla-Mae Eleftheriou-Smith — Wed, 25 Apr 2012 11:59:00 GMT

Virgin Media has reported a 2.4% rise in first-quarter revenues, to push past the £1bn mark, due to growth across the consumer and business segments.