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Media Bitch's Diary 24 May

Media Bitch — Thu, 24 May 2012 15:27:00 GMT

This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare's chief executive gets up to in his spare time and is crowned champion with the Media Nomads.

Sony partners Blinkx to expand video content

Matthew Chapman — Wed, 16 May 2012 16:35:00 GMT

Sony has partnered with video search engine Blinkx to give users of its internet-enabled home entertainment devices easy access to high quality video content.

WWE hands Collective its display and video ad sales account

Matthew Chapman — Fri, 04 May 2012 12:10:00 GMT

Wrestling organisation WWE has appointed Collective to handle UK ad sales for both online display and video, as it moves its strategy more towards video content.

MEC's Tong talks mobile apps and advertising

Nick Batten — Tue, 01 May 2012 08:51:00 GMT

Chien-Wen Tong, regional director of mobile marketing and digital projects at MEC Global, believes mobile apps present a great opportunity for innovative advertisers.

Google improves reporting for video campaigns in AdWords

Daniel Farey-Jones — Mon, 23 Apr 2012 05:01:00 GMT

Google is improving its video ad campaign reporting with the launch of AdWords for video for all advertisers.

Google profit surges as UK revenues rise 19%

Maisie McCabe — Fri, 13 Apr 2012 09:50:00 GMT

Google's net income for the first quarter has risen 60.7% to $2.89bn (£1.81bn), while revenues from the UK climbed 18.7% year on year to $1.15bn (£721m).

Industry view: Behind the IAB's digital adspend figures

Sarah Shearman — Wed, 04 Apr 2012 09:15:00 GMT

After the IAB revealed figures this week showing digital adspend had leapt by 14% to £4.8bn last year, we asked four digital experts where the boost is coming from and how they envisage the market developing this year.

Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast

Daniel Farey-Jones — Wed, 14 Mar 2012 11:35:00 GMT

Social media advertising is "justifying its hype", according to ZenithOptimedia, which has revised its forecast upwards for global internet spend, in large part due to the flow of budgets to the format.

Vevo relaunches with social playlists

Maisie McCabe — Fri, 09 Mar 2012 11:00:00 GMT

Vevo, the online video website, has revamped its service, adding a larger player, additional news and information about artists and playlists, devised from your Facebook "likes" and iTunes library.

Telegraph wins IAB's first Future Format award

Sarah Shearman — Thu, 01 Mar 2012 12:07:00 GMT

Telegraph Media Group, working with Google's DoubleClick, has beaten AOL and Microsoft to win the Internet Advertising Bureau's inaugural Future Format award, for a new display ad product.