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<lastBuildDate>Sat, 26 May 2012 03:40:10 GMT</lastBuildDate>
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<title><![CDATA[BBC retains Premier League highlights package]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133911/BBC-retains-Premier-League-highlights-package/</link>
<author><![CDATA[John Reynolds]]></author>
<pubDate>Fri, 25 May 2012 14:38:00 GMT</pubDate>
<description><![CDATA[<p>The BBC has retained the rights to broadcast the free-to-air Premier League highlights until the end of 2015/16 season.</p>]]></description>
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<item>
<title><![CDATA[Absolute Radio nets Currys and PC World football deal]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133908/Absolute-Radio-nets-Currys-PC-World-football-deal/</link>
<author><![CDATA[Daniel Farey-Jones]]></author>
<pubDate>Fri, 25 May 2012 13:16:00 GMT</pubDate>
<description><![CDATA[<p>Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion.</p>]]></description>
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<title><![CDATA[The Sun plans Euros and Olympics assault]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133832/Sun-plans-Euros-Olympics-assault/</link>
<author><![CDATA[John Reynolds]]></author>
<pubDate>Fri, 25 May 2012 12:14:00 GMT</pubDate>
<description><![CDATA[<p>The Sun is planning to up its print run by more than 100,000 copies during the Olympics, while also plotting to sell ten of thousands of copies of the tabloid in Poland and Ukraine during the Euro 2012 Football Championship.</p>]]></description>
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<item>
<title><![CDATA[Large-scale NFC ads trial gets 3,000 people to interact]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133739/Large-scale-NFC-ads-trial-gets-3000-people-interact/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Fri, 25 May 2012 10:43:00 GMT</pubDate>
<description><![CDATA[<p>Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.</p>]]></description>
</item>
<item>
<title><![CDATA[Arena Media nets global City Index account]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133465/Arena-Media-nets-global-City-Index-account/</link>
<author><![CDATA[Nick Batten]]></author>
<pubDate>Fri, 25 May 2012 10:30:00 GMT</pubDate>
<description><![CDATA[<p>City Index, the financial spread betting provider, has appointed Arena Media to handle its global planning and buying account, estimated to be worth a seven-figure sum.</p>]]></description>
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<title><![CDATA[Hunt lobbied Cameron on News Corp's behalf]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133769/Hunt-lobbied-Cameron-News-Corps-behalf/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Fri, 25 May 2012 09:35:00 GMT</pubDate>
<description><![CDATA[<p>Culture secretary Jeremy Hunt made private representations to prime minister David Cameron on behalf of News Corporation's bid for BSkyB in the weeks before being handed responsibility for the merger, it has emerged.</p>]]></description>
</item>
<item>
<title><![CDATA[Bet365 to sponsor French Open on ITV]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133660/Bet365-sponsor-French-Open-ITV/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Thu, 24 May 2012 14:26:00 GMT</pubDate>
<description><![CDATA[<p>Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.</p>]]></description>
</item>
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<title><![CDATA[DMGT'S national and regional titles axe nearly 600 jobs]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133510/DMGTS-national-regional-titles-axe-nearly-600-jobs/</link>
<author><![CDATA[John Reynolds]]></author>
<pubDate>Thu, 24 May 2012 09:38:00 GMT</pubDate>
<description><![CDATA[<p>Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall in operating profits, while nearly 600 jobs have been axed in the six months to 1 April, the company reported today (24 May).</p>]]></description>
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<title><![CDATA[ITV1, C4 and 5USA triumph at Freesat Awards]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133507/ITV1-C4-5USA-triumph-Freesat-Awards/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Thu, 24 May 2012 08:40:00 GMT</pubDate>
<description><![CDATA[<p>ITV1 duo Ant & Dec, Channel 4 shows 'The Million Pound Drop' and 'Educating Essex', and 5USA all took home gongs at last night's Freesat Awards, where the BBC also won five of the 11 categories.</p>]]></description>
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<title><![CDATA[My Media World: Freddie Ossberg]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133451/Media-World-Freddie-Ossberg/</link>
<author><![CDATA[Jeremy King]]></author>
<pubDate>Wed, 23 May 2012 15:44:00 GMT</pubDate>
<description><![CDATA[<p>Freddie Ossberg, founder and managing director for Raconteur Media, is a massive movie and TV fan, will never miss any of the major football championships, would like nothing better than to work out how Sir Martin Sorrell's mind works, and, of course, earn his level of salary.</p>]]></description>
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