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<lastBuildDate>Sat, 26 May 2012 03:39:47 GMT</lastBuildDate>
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<title><![CDATA[Absolute Radio nets Currys and PC World football deal]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133908/Absolute-Radio-nets-Currys-PC-World-football-deal/</link>
<author><![CDATA[Daniel Farey-Jones]]></author>
<pubDate>Fri, 25 May 2012 13:16:00 GMT</pubDate>
<description><![CDATA[<p>Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion.</p>]]></description>
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<title><![CDATA[Media Week's 30 Under 30 reveal to be held at Cuckoo Club]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133747/Media-Weeks-30-30-reveal-held-Cuckoo-Club/</link>
<author><![CDATA[Jeremy King]]></author>
<pubDate>Fri, 25 May 2012 11:08:00 GMT</pubDate>
<description><![CDATA[<p>The reveal for Media Week's 30 Under 30 will be held at the Cuckoo Club in Swallow Street, Mayfair, on Wednesday 11 July.</p>]]></description>
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<title><![CDATA[Large-scale NFC ads trial gets 3,000 people to interact]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133739/Large-scale-NFC-ads-trial-gets-3000-people-interact/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Fri, 25 May 2012 10:43:00 GMT</pubDate>
<description><![CDATA[<p>Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.</p>]]></description>
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<title><![CDATA[Media Bitch's Diary 24 May]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133731/Media-Bitchs-Diary-24-May/</link>
<author><![CDATA[Media Bitch]]></author>
<pubDate>Thu, 24 May 2012 15:27:00 GMT</pubDate>
<description><![CDATA[<p>This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare's chief executive gets up to in his spare time and is crowned champion with the Media Nomads.</p>]]></description>
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<title><![CDATA[My Media Week: Charles Courtier]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133455/Media-Week-Charles-Courtier/</link>
<author><![CDATA[Mike Fletcher]]></author>
<pubDate>Wed, 23 May 2012 14:54:00 GMT</pubDate>
<description><![CDATA[<p>This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th anniversary celebrations, while also traveling to its Amsterdam office for a quarterly meeting and taking conference calls with both Colgate and AT&T.</p>]]></description>
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<title><![CDATA[Media360: Highlights from the conference]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133464/Media360-Highlights-conference/</link>
<author><![CDATA[Sarah Johnson]]></author>
<pubDate>Wed, 23 May 2012 14:44:00 GMT</pubDate>
<description><![CDATA[<p>All the highlights from this year's Media360 event including panel discussions, keynotes, networking, and singing with the London Community Gospel Choir.</p>]]></description>
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<title><![CDATA[Bauer axes Q TV after nearly 12 years to make way for Heat TV]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133462/Bauer-axes-Q-TV-nearly-12-years-Heat-TV/</link>
<author><![CDATA[Daniel Farey-Jones]]></author>
<pubDate>Wed, 23 May 2012 14:20:00 GMT</pubDate>
<description><![CDATA[<p>Bauer Media is set to pull the plug on Q TV after nearly 12 years to make way for the launch of celebrity-led stablemate Heat TV.</p>]]></description>
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<title><![CDATA[Media360: The Week's commercial leader talks about adapting to the iPad]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1132932/Media360-Weeks-commercial-leader-talks-adapting-iPad/</link>
<author><![CDATA[Arif Durrani]]></author>
<pubDate>Tue, 22 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>It's been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far.</p>]]></description>
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<title><![CDATA[Media360: Claudine Collins on being followed by Rubins and Parker]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1132889/Media360-Claudine-Collins-followed-Rubins-Parker/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Tue, 22 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team and being followed by PHD's chief executive Daren Rubins and MediaVest's managing director Steve Parker.</p>]]></description>
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<title><![CDATA[Media360: Printed newspapers have a healthy future says Evening Standard man]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1132761/Media360-Printed-newspapers-healthy-future-says-Evening-Standard-man/</link>
<author><![CDATA[John Reynolds]]></author>
<pubDate>Tue, 22 May 2012 08:00:00 GMT</pubDate>
<description><![CDATA[<p>The London Evening Standard and other printed newspapers have a "healthy life" ahead of them, according to Jon O'Donnell, commercial director at the London title, which this year is expected to turn in a profit after years of heavy losses.</p>]]></description>
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