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Media Agenda: Mark Swift

Ben Hall — Wed, 18 Apr 2012 16:15:00 GMT

Mark Swift, VP commercial director for Viacom International Media Networks talks partnerships to Media Week's Mark Banham from the MTV Presents Titanic Sounds event in Belfast.

Cornetto to sponsor Isle of MTV 2012

Mark Banham — Wed, 18 Apr 2012 15:13:00 GMT

Unilever ice-cream brand Cornetto is to sponsor the annual Isle of MTV event as it returns to Malta with this year's headline acts Will.i.am, Nelly Furtado and Flo Rida.

Replay Jeans and Renaissance Hotels sponsor Frankfurt MTV awards

Mark Banham — Tue, 13 Mar 2012 11:31:00 GMT

Replay Jeans and Renaissance Hotels have been announced as the first sponsors of this year's MTV EMA ceremony to be held in the German city of Frankfurt.

MTV makes UK wait for social TV app

Ed Owen — Thu, 01 Mar 2012 10:40:00 GMT

MTV has launched a social TV app, Under The Thumb, in some markets in Europe but is holding back a UK launch.

Media Agenda: Be Viacom's Dave Sibley discusses building brands

Mark Banham — Wed, 29 Feb 2012 14:45:00 GMT

Dave Sibley, Be Viacom's executive vice-president and managing director, talks about finding solutions for brands, the international media market and building a second screen environment.

Viacom Brand Solutions switches international offering to Be Viacom

Mark Banham — Wed, 23 Nov 2011 15:59:00 GMT

Viacom Brand Solutions, the creative media solutions arm of broadcaster Viacom, is to rebrand under the international banner Be Viacom, to reflect a move to brand engagement across the network.

EDINBURGH TV FESTIVAL: Eric Schmidt's MacTaggart Lecture in full

Staff — Tue, 30 Aug 2011 13:14:00 GMT

Google's executive chairman Eric Schmidt dominated many of the headlines this weekend after presenting a hard-hitting MacTaggart address to TV broadcasters in Edinburgh. The digital leader touched upon many topics, ranging from the British education system, media regulation and national ambition, to TV and internet convergence, tech innovation and CRR. Read his full transcript here.

MTV music awards lands four sponsors

Daniel Farey-Jones — Wed, 24 Aug 2011 15:36:00 GMT

Viacom has revealed Dell, Replay, Hyundai and Swatch as the sponsors of November's MTV EMAs music awards, to be held in Belfast.

MTV-owner appoints Macky Drese to head international sales

Maisie McCabe — Wed, 17 Aug 2011 16:15:00 GMT

MTV-owner Viacom International Media Networks has appointed former VIMN marketer Macky Drese to the new position of vice president, international sales at Viacom Brand Solutions International.

MTV celebrates 30th birthday

Ben Hall — Thu, 28 Jul 2011 13:00:00 GMT

MTV brought music to TV 30 years ago with the Buggles' "Video Killed The Radio Star". Since then, it has quizzed heads of state, fought discrimination and created a new genre of television - the scripted reality soap.