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Large-scale NFC ads trial gets 3,000 people to interact

Maisie McCabe — Fri, 25 May 2012 10:43:00 GMT

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.

My Media Week: Charles Courtier

Mike Fletcher — Wed, 23 May 2012 14:54:00 GMT

This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th anniversary celebrations, while also traveling to its Amsterdam office for a quarterly meeting and taking conference calls with both Colgate and AT&T.

Bauer axes Q TV after nearly 12 years to make way for Heat TV

Daniel Farey-Jones — Wed, 23 May 2012 14:20:00 GMT

Bauer Media is set to pull the plug on Q TV after nearly 12 years to make way for the launch of celebrity-led stablemate Heat TV.

RAB celebrates 20 years of championing commercial radio

Arif Durrani and Ben Hall — Wed, 23 May 2012 08:30:00 GMT

The success of commercial radio is a testament to the industry's drive and innovation, propelled in no small part by the Radio Advertising Bureau (RAB), which celebrates its 20th anniversary today.

Media360: Spotify preaches the gospel of music

Daniel Farey-Jones — Tue, 22 May 2012 11:20:00 GMT

Media360 delegates who thought they were in for just another presentation from Spotify got a surprise when the London Community Gospel Choir led them through a 20-minute singalong.

The7stars appointed by Ibiza Rocks Group for first full marketing campaign

Nick Batten — Fri, 18 May 2012 11:20:00 GMT

The7stars has been appointed by live music promoter Ibiza Rocks Group to handle the planning and buying of its debut marketing campaign to drive up interest in the brand, and support the launch of a new Ibiza night featuring Mark Ronson and Example.

RAJAR Q1 2012: Reactions from the station owners

Maisie McCabe — Thu, 17 May 2012 10:40:00 GMT

Steve Parkinson of Bauer Media, Stuart Taylor from GMG, Absolute Radio's Clive Dickens, UTV's Scott Taunton and Jazz FM founder Richard Wheatly give their views on the latest audience figures from Rajar.

Metro leads cross-media partnership for Men In Black 3

Nick Batten — Thu, 17 May 2012 10:30:00 GMT

Metro, Spotify, Absolute Radio and Shortlist have partnered up for a competition campaign to generate buzz about Sony Pictures' 'Men In Black 3' film.

RAJAR Q1 2012: DAB and internet at listening-hours high

Daniel Farey-Jones — Thu, 17 May 2012 08:00:00 GMT

DAB and internet radio each hit a new high in terms of listening hours in Q1 2012, although DAB's share of radio consumption dropped from Q4 2011, despite the usual Christmas gifting of sets.

Bauer Media, Keys and Gray and Classic FM wins at Sonys

Maisie McCabe — Tue, 15 May 2012 09:13:00 GMT

Bauer Media won three gold awards at the Sony Radio Academy Awards last night, while TalkSport's rehabilitated duo Richard Keys and Andy Gray went home with Best Sports Programme and Global Radio's Classic FM won the Special Award.