Media Week RSS Feed

Large-scale NFC ads trial gets 3,000 people to interact

Maisie McCabe — Fri, 25 May 2012 10:43:00 GMT

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.

My Media Week: Charles Courtier

Mike Fletcher — Wed, 23 May 2012 14:54:00 GMT

This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th anniversary celebrations, while also traveling to its Amsterdam office for a quarterly meeting and taking conference calls with both Colgate and AT&T.

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

Arif Durrani — Mon, 21 May 2012 00:06:00 GMT

The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise that "the old language of press or paper doesn't fit any more".

Metro leads cross-media partnership for Men In Black 3

Nick Batten — Thu, 17 May 2012 10:30:00 GMT

Metro, Spotify, Absolute Radio and Shortlist have partnered up for a competition campaign to generate buzz about Sony Pictures' 'Men In Black 3' film.

Chevrolet Volt sponsors AskMen Innovation Awards

Nick Batten — Tue, 08 May 2012 15:40:00 GMT

AskMen, the men's lifestyle site, has secured Chevrolet's electric car Volt as the sponsor of its inaugural AskMen Innovation Awards, which celebrate the last 50 years of life-improving technology.

Bauer launches knowledge-led mag Wonderpedia

Nick Batten — Wed, 02 May 2012 11:08:00 GMT

Bauer Media is preparing to launch Wonderpedia, a monthly knowledge-based magazine offering a mixture of content covering world events, historical events and the natural world.

Unilever sponsors Vevo summer festival programme

Sarah Shearman — Tue, 01 May 2012 08:32:00 GMT

Unilever has struck a deal with Vevo, the online music video service, which makes Lynx the first brand to become the exclusive sponsor of the 'Vevo Summer Six' festival tour.

UM London takes FSCS communications planning account

Mark Banham — Wed, 25 Apr 2012 16:27:00 GMT

UM London has been awarded the communications planning account for the Financial Services Compensation Scheme (FSCS), taking the business from incumbent Mindshare.

Universal Pictures and Aurasma launch new augmented reality app

Kate Lloyd — Mon, 23 Apr 2012 15:11:00 GMT

Film studio Universal Pictures UK is launching a free app with augmented reality platform Aurasma that will bring 'King Kong' to life in Trafalgar Square.

My Media Week: Justin Davison

Mark Banham — Wed, 11 Apr 2012 16:04:00 GMT

Justin Davison, CNBC's regional sales director for Europe, Middle East and Africa, treats us to a week where he wakes up to the sounds of church bells, pops in to Mindshare's offices at Central St Giles and winds up with an impression of Yoda.