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The Sun plans Euros and Olympics assault

John Reynolds — Fri, 25 May 2012 12:14:00 GMT

The Sun is planning to up its print run by more than 100,000 copies during the Olympics, while also plotting to sell ten of thousands of copies of the tabloid in Poland and Ukraine during the Euro 2012 Football Championship.

Sun website traffic little moved by Sunday print launch

Daniel Farey-Jones — Thu, 24 May 2012 13:28:00 GMT

The Sun's website traffic increased 2.8% in April to 1.53 million average daily browsers, only slightly above its levels before the launch of its Sunday print edition, according to the latest ABC data.

Trinity Mirror rolls out call to action online ads

Nick Batten — Mon, 21 May 2012 10:30:00 GMT

Trinity Mirror has added Respond's contextual call to action ads to its national portfolio of digital sites, following a successful trial on the Manchester Evening News.

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

Arif Durrani — Mon, 21 May 2012 00:06:00 GMT

The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise that "the old language of press or paper doesn't fit any more".

The7stars appointed by Ibiza Rocks Group for first full marketing campaign

Nick Batten — Fri, 18 May 2012 11:20:00 GMT

The7stars has been appointed by live music promoter Ibiza Rocks Group to handle the planning and buying of its debut marketing campaign to drive up interest in the brand, and support the launch of a new Ibiza night featuring Mark Ronson and Example.

Mirror titles in Euro 2012 deal with Gala Coral

Nick Batten — Wed, 16 May 2012 11:45:00 GMT

Gala Coral is to be the Daily and Sunday Mirror's sole betting partner for the Euro 2012 tournament as part of a £500,000 deal brokered by The7stars.

Channel 4 advertising feels loss of Big Brother

Arif Durrani — Mon, 14 May 2012 13:34:00 GMT

Channel 4 has reported a near £20 million fall in ad revenues for its main network in its first year without reality stalwart show Big Brother, but losses were partially offset by rights sales for The Inbetweeners and double-digit growth in so-called 'future media revenues'.

The Sun on Sunday claims "success" despite tumbling sales

Arif Durrani — Mon, 14 May 2012 11:00:00 GMT

News International's commercial chief has hailed the first 10 weeks of The Sun on Sunday as a "success story with both readers and advertisers", despite continued falls in copy sales.

NEWSPAPER ABCs: Sun on Sunday is biggest faller in April

Daniel Farey-Jones — Fri, 11 May 2012 15:05:00 GMT

The circulation of The Sun's Sunday edition continued down in April, two months after its high-profile launch, but it remains over double that of the Sunday Mirror and its rate of decline slowed.

Newspapers are better suited to Saturdays

Arif Durrani — Fri, 11 May 2012 13:47:00 GMT

Printed newspapers are much better suited to the slower pace of Saturdays than midweek working lives, a trend publishers have tracked for sometime but one that is only truly transparent as an industry in new ABC figures today.