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Media360: Claudine Collins on being followed by Rubins and Parker

Maisie McCabe — Tue, 22 May 2012 08:30:00 GMT

Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team and being followed by PHD's chief executive Daren Rubins and MediaVest's managing director Steve Parker.

General Motors confirms it is 'reassessing' Facebook ad spend

Sarah Shearman — Wed, 16 May 2012 09:20:00 GMT

14:00 UPDATE: General Motors, the global car giant and parent to Vauxhall in the UK, has confirmed it is stopping its $10 million media spend with Facebook, amid suggestions it has been unsatisfied with its return on investment.

Expedia's senior marketing director joins Media360 client panel

Jeremy King — Fri, 11 May 2012 08:44:00 GMT

Andrew Warner, senior marketing director at Expedia, has joined the client panel that is taking place at Media360 on Thursday 17 May in the Hilton at T5.

Media Bitch's Diary 3 May

Media Bitch — Thu, 03 May 2012 15:06:00 GMT

This week Bitch stumbles over a case of mistaken identity at OMD, pops the cork with Starcom MediaVest, and goes steam cleaning with Kasabian and Absolute Radio.

Tetley signs deal to sponsor Sunday family films on Channel 5

Maisie McCabe — Fri, 20 Apr 2012 08:00:00 GMT

Tetley, the Tata Global Beverages-owned tea brand, is to become the exclusive sponsor of family movies such as 'Toy Story' and 'Pocahontas' on Channel 5 on Sunday afternoons as part of a wider deal with Northern & Shell.

Neil Allen departs Starcom MediaVest Group

Maisie McCabe — Mon, 02 Apr 2012 09:09:00 GMT

Neil Allen, Starcom MediaVest's Group trading director for press, radio and outdoor, has left the agency to pursue other interests.

My Media Week: Timothy Webb

Mike Fletcher — Wed, 28 Mar 2012 15:35:00 GMT

This week Timothy Webb, Dennis Publishing's globe trotting international director, investigates the expanding Brazilian market, backs one of his editors who is going without her mobile or tablet for 30 days, and finishes off with VAT time in Mexico City.

Metro begins tablet push in London as free Wi-Fi commute looms

Arif Durrani — Mon, 26 Mar 2012 14:21:00 GMT

Metro, the city-centric free newspaper, is launching its first consumer marketing campaign to promote its tablet edition in London today, ahead of parts of the capital's Tube and Overground rail networks becoming Wi-Fi enabled.

My Media Week: Marco Bertozzi

Hayley Pinkerfield — Wed, 21 Mar 2012 15:15:00 GMT

This week Marco Bertozzi, managing director EMEA for the VivaKi Nerve Center, visits Spain, plays squash with Greg Grimmer, and teeters on the wrong side of The Thin Blue Line.

Getting behind the IAB figures: Media experts on the rise of mobile

Arif Durrani — Wed, 21 Mar 2012 08:30:00 GMT

Figures from the IAB this week revealed UK mobile ad spend has rocketed 157% in the last year to £203m, suggesting there really might be something in this mobile thing after all.