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<lastBuildDate>Sat, 26 May 2012 04:31:42 GMT</lastBuildDate>
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<title><![CDATA[Absolute Radio nets Currys and PC World football deal]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133908/Absolute-Radio-nets-Currys-PC-World-football-deal/</link>
<author><![CDATA[Daniel Farey-Jones]]></author>
<pubDate>Fri, 25 May 2012 13:16:00 GMT</pubDate>
<description><![CDATA[<p>Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion.</p>]]></description>
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<title><![CDATA[The Sun plans Euros and Olympics assault]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133832/Sun-plans-Euros-Olympics-assault/</link>
<author><![CDATA[John Reynolds]]></author>
<pubDate>Fri, 25 May 2012 12:14:00 GMT</pubDate>
<description><![CDATA[<p>The Sun is planning to up its print run by more than 100,000 copies during the Olympics, while also plotting to sell ten of thousands of copies of the tabloid in Poland and Ukraine during the Euro 2012 Football Championship.</p>]]></description>
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<title><![CDATA[Large-scale NFC ads trial gets 3,000 people to interact]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133739/Large-scale-NFC-ads-trial-gets-3000-people-interact/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Fri, 25 May 2012 10:43:00 GMT</pubDate>
<description><![CDATA[<p>Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.</p>]]></description>
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<title><![CDATA[Hunt lobbied Cameron on News Corp's behalf]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133769/Hunt-lobbied-Cameron-News-Corps-behalf/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Fri, 25 May 2012 09:35:00 GMT</pubDate>
<description><![CDATA[<p>Culture secretary Jeremy Hunt made private representations to prime minister David Cameron on behalf of News Corporation's bid for BSkyB in the weeks before being handed responsibility for the merger, it has emerged.</p>]]></description>
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<title><![CDATA[Bet365 to sponsor French Open on ITV]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133660/Bet365-sponsor-French-Open-ITV/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Thu, 24 May 2012 14:26:00 GMT</pubDate>
<description><![CDATA[<p>Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.</p>]]></description>
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<title><![CDATA[My Media Week: Charles Courtier]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133455/Media-Week-Charles-Courtier/</link>
<author><![CDATA[Mike Fletcher]]></author>
<pubDate>Wed, 23 May 2012 14:54:00 GMT</pubDate>
<description><![CDATA[<p>This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th anniversary celebrations, while also traveling to its Amsterdam office for a quarterly meeting and taking conference calls with both Colgate and AT&T.</p>]]></description>
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<title><![CDATA[Bauer axes Q TV after nearly 12 years to make way for Heat TV]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133462/Bauer-axes-Q-TV-nearly-12-years-Heat-TV/</link>
<author><![CDATA[Daniel Farey-Jones]]></author>
<pubDate>Wed, 23 May 2012 14:20:00 GMT</pubDate>
<description><![CDATA[<p>Bauer Media is set to pull the plug on Q TV after nearly 12 years to make way for the launch of celebrity-led stablemate Heat TV.</p>]]></description>
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<title><![CDATA[BSkyB to escape restrictions in pay-TV film market]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133261/BSkyB-escape-restrictions-pay-TV-film-market/</link>
<author><![CDATA[John Reynolds]]></author>
<pubDate>Wed, 23 May 2012 09:50:00 GMT</pubDate>
<description><![CDATA[<p>The Competition Commission has found that BSkyB does not hold a competitive advantage in the pay-TV film market, because of the arrival of competition from Netflix and LoveFilm, and the imminent launch of BSkyB's internet TV service.</p>]]></description>
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<title><![CDATA[Ocean Outdoor partners with TalkSport for summer sport bulletins]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1132966/Ocean-Outdoor-partners-TalkSport-summer-sport-bulletins/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Tue, 22 May 2012 10:30:00 GMT</pubDate>
<description><![CDATA[<p>TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.</p>]]></description>
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<title><![CDATA[RAJAR Q1 2012: Views from the radio advertising buyers]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1132409/RAJAR-Q1-2012-Views-radio-advertising-buyers/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Thu, 17 May 2012 13:00:00 GMT</pubDate>
<description><![CDATA[<p>What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give their view on why today's figures are good for most commercial radio groups but raise some questions about digital switchover and the Capital network.</p>]]></description>
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