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Conde Nast offers advertisers tablet metrics

Nick Batten — Fri, 25 May 2012 11:30:00 GMT

Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June 2012 issues onwards.

Media360: The Week's commercial leader talks about adapting to the iPad

Arif Durrani — Tue, 22 May 2012 08:30:00 GMT

It's been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far.

Media360: Printed newspapers have a healthy future says Evening Standard man

John Reynolds — Tue, 22 May 2012 08:00:00 GMT

The London Evening Standard and other printed newspapers have a "healthy life" ahead of them, according to Jon O'Donnell, commercial director at the London title, which this year is expected to turn in a profit after years of heavy losses.

Gardeners' World magazine prepares scratch-and-sniff edition

Nick Batten — Tue, 22 May 2012 08:00:00 GMT

Immediate Media is to publish a special scratch-and-sniff edition of its monthly title Gardeners World on Friday (25 May).

The Economist develops ad network Ideas People

Daniel Farey-Jones — Fri, 18 May 2012 10:15:00 GMT

The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users.

Metro leads cross-media partnership for Men In Black 3

Nick Batten — Thu, 17 May 2012 10:30:00 GMT

Metro, Spotify, Absolute Radio and Shortlist have partnered up for a competition campaign to generate buzz about Sony Pictures' 'Men In Black 3' film.

Mirror titles in Euro 2012 deal with Gala Coral

Nick Batten — Wed, 16 May 2012 11:45:00 GMT

Gala Coral is to be the Daily and Sunday Mirror's sole betting partner for the Euro 2012 tournament as part of a £500,000 deal brokered by The7stars.

Look launches 'Look What I'm Wearing'

Nick Batten — Mon, 14 May 2012 16:00:00 GMT

Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven by user generated content.

The Sun on Sunday claims "success" despite tumbling sales

Arif Durrani — Mon, 14 May 2012 11:00:00 GMT

News International's commercial chief has hailed the first 10 weeks of The Sun on Sunday as a "success story with both readers and advertisers", despite continued falls in copy sales.

NEWSPAPER ABCs: The i stalls after seven-month stellar run

John Reynolds — Fri, 11 May 2012 16:30:00 GMT

Alexander Lebedev's 20p cut-price i has suffered its first blip after a stellar seven-month run, which has seen it add nearly 90,000 copies to its circulation.