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Large-scale NFC ads trial gets 3,000 people to interact

Maisie McCabe — Fri, 25 May 2012 10:43:00 GMT

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.

Arena Media nets global City Index account

Nick Batten — Fri, 25 May 2012 10:30:00 GMT

City Index, the financial spread betting provider, has appointed Arena Media to handle its global planning and buying account, estimated to be worth a seven-figure sum.

Ocean Outdoor partners with TalkSport for summer sport bulletins

Maisie McCabe — Tue, 22 May 2012 10:30:00 GMT

TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.

Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics

Sarah Johnson — Fri, 18 May 2012 12:10:00 GMT

Mike Baker, chief executive of the Outdoor Media Centre, believes the outdoor industry can look forward to a "very big, visual, huge quarter" during the Olympics.

Ocean Outdoor in £35m management buyout

Maisie McCabe — Thu, 17 May 2012 08:00:00 GMT

Ocean Outdoor, the digital and large format outdoor media owner, has changed ownership following a £35m management buyout, backed by LDC Capital, the venture capital arm of Lloyds Banking Group.

Hub Digital Networks launches into digital out of home sector

Nick Batten — Wed, 16 May 2012 10:40:00 GMT

James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which will act as a sales house and consultancy for owners of digital out-of-home media networks including Toni & Guy.

Eye releases study on neuro effects of outdoor media

Nick Batten — Mon, 14 May 2012 10:10:00 GMT

Eye, the international out of home advertising company, has released the results of a study looking into the effects of out of home advertising on people's brains.

Haymarket Network relaunches Jaguar Magazine iPad app

Staff — Fri, 11 May 2012 11:44:00 GMT

Haymarket Network, the customer division of Haymarket Media Group, has launched a new version of the iPad app for Jaguar Magazine, featuring more exclusive images, information and video about the car marque.

JCDecaux's revenue rises 6.6% boosted by UK transport division

Maisie McCabe — Thu, 10 May 2012 09:00:00 GMT

JCDecaux's global revenues grew 6.6% year on year in Q1 2012, while in the UK its transport division reported double-digit revenue growth, street furniture revenue was "broadly flat" and billboards reported a "modest decline".

My Media Week: Henry Daglish

Mike Fletcher — Wed, 09 May 2012 15:44:00 GMT

This week, Henry Daglish, deputy managing director of Arena Media, gets into a bit of a negotiation, goes to both ends of the spectrum at Pret and the Ivy Club, and is shocked that he's not as down with the agency kids as he used to be.