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MediaCom partners with InMobi to develop mobile campaigns

Arif Durrani — Fri, 25 May 2012 12:25:00 GMT

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.

The Sun plans Euros and Olympics assault

John Reynolds — Fri, 25 May 2012 12:14:00 GMT

The Sun is planning to up its print run by more than 100,000 copies during the Olympics, while also plotting to sell ten of thousands of copies of the tabloid in Poland and Ukraine during the Euro 2012 Football Championship.

Large-scale NFC ads trial gets 3,000 people to interact

Maisie McCabe — Fri, 25 May 2012 10:43:00 GMT

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.

Arena Media nets global City Index account

Nick Batten — Fri, 25 May 2012 10:30:00 GMT

City Index, the financial spread betting provider, has appointed Arena Media to handle its global planning and buying account, estimated to be worth a seven-figure sum.

Media Bitch's Diary 24 May

Media Bitch — Thu, 24 May 2012 15:27:00 GMT

This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare's chief executive gets up to in his spare time and is crowned champion with the Media Nomads.

Bet365 to sponsor French Open on ITV

Maisie McCabe — Thu, 24 May 2012 14:26:00 GMT

Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.

Sun website traffic little moved by Sunday print launch

Daniel Farey-Jones — Thu, 24 May 2012 13:28:00 GMT

The Sun's website traffic increased 2.8% in April to 1.53 million average daily browsers, only slightly above its levels before the launch of its Sunday print edition, according to the latest ABC data.

DMGT'S national and regional titles axe nearly 600 jobs

John Reynolds — Thu, 24 May 2012 09:38:00 GMT

Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall in operating profits, while nearly 600 jobs have been axed in the six months to 1 April, the company reported today (24 May).

My Media World: Freddie Ossberg

Jeremy King — Wed, 23 May 2012 15:44:00 GMT

Freddie Ossberg, founder and managing director for Raconteur Media, is a massive movie and TV fan, will never miss any of the major football championships, would like nothing better than to work out how Sir Martin Sorrell's mind works, and, of course, earn his level of salary.

My Media Week: Charles Courtier

Mike Fletcher — Wed, 23 May 2012 14:54:00 GMT

This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th anniversary celebrations, while also traveling to its Amsterdam office for a quarterly meeting and taking conference calls with both Colgate and AT&T.