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MediaCom partners with InMobi to develop mobile campaigns

Arif Durrani — Fri, 25 May 2012 12:25:00 GMT

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.

Large-scale NFC ads trial gets 3,000 people to interact

Maisie McCabe — Fri, 25 May 2012 10:43:00 GMT

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.

RAB launches planning and creativity tools

Daniel Farey-Jones — Wed, 23 May 2012 11:00:00 GMT

The Radio Advertising Bureau has launched two new tools aimed at helping advertisers, media agencies and creative agencies get more from the medium.

Ocean Outdoor partners with TalkSport for summer sport bulletins

Maisie McCabe — Tue, 22 May 2012 10:30:00 GMT

TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.

Media360: Printed newspapers have a healthy future says Evening Standard man

John Reynolds — Tue, 22 May 2012 08:00:00 GMT

The London Evening Standard and other printed newspapers have a "healthy life" ahead of them, according to Jon O'Donnell, commercial director at the London title, which this year is expected to turn in a profit after years of heavy losses.

4th Screen Advertising to sell ads on Daily Mash mobile site

Sarah Shearman — Mon, 21 May 2012 11:08:00 GMT

The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad sales partner as it moves to monetise is newly launched mobile website.

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

Arif Durrani — Mon, 21 May 2012 00:06:00 GMT

The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise that "the old language of press or paper doesn't fit any more".

Facebook valued at $104bn

Sarah Shearman — Fri, 18 May 2012 09:08:00 GMT

Facebook has priced its shares at $38 (£24) as it begins its stock market flotation, valuing the social network at $104bn (£65.8bn), making it one of the most valuable share sales in US history.

RAJAR Q1 2012: Views from the radio advertising buyers

Maisie McCabe — Thu, 17 May 2012 13:00:00 GMT

What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give their view on why today's figures are good for most commercial radio groups but raise some questions about digital switchover and the Capital network.

RAJAR Q1 2012: Reactions from the station owners

Maisie McCabe — Thu, 17 May 2012 10:40:00 GMT

Steve Parkinson of Bauer Media, Stuart Taylor from GMG, Absolute Radio's Clive Dickens, UTV's Scott Taunton and Jazz FM founder Richard Wheatly give their views on the latest audience figures from Rajar.