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Absolute Radio nets Currys and PC World football deal

Daniel Farey-Jones — Fri, 25 May 2012 13:16:00 GMT

Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion.

MediaCom partners with InMobi to develop mobile campaigns

Arif Durrani — Fri, 25 May 2012 12:25:00 GMT

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.

The Sun plans Euros and Olympics assault

John Reynolds — Fri, 25 May 2012 12:14:00 GMT

The Sun is planning to up its print run by more than 100,000 copies during the Olympics, while also plotting to sell ten of thousands of copies of the tabloid in Poland and Ukraine during the Euro 2012 Football Championship.

Conde Nast offers advertisers tablet metrics

Nick Batten — Fri, 25 May 2012 11:30:00 GMT

Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June 2012 issues onwards.

Media Week's 30 Under 30 reveal to be held at Cuckoo Club

Jeremy King — Fri, 25 May 2012 11:08:00 GMT

The reveal for Media Week's 30 Under 30 will be held at the Cuckoo Club in Swallow Street, Mayfair, on Wednesday 11 July.

Large-scale NFC ads trial gets 3,000 people to interact

Maisie McCabe — Fri, 25 May 2012 10:43:00 GMT

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.

Arena Media nets global City Index account

Nick Batten — Fri, 25 May 2012 10:30:00 GMT

City Index, the financial spread betting provider, has appointed Arena Media to handle its global planning and buying account, estimated to be worth a seven-figure sum.

Hunt lobbied Cameron on News Corp's behalf

Maisie McCabe — Fri, 25 May 2012 09:35:00 GMT

Culture secretary Jeremy Hunt made private representations to prime minister David Cameron on behalf of News Corporation's bid for BSkyB in the weeks before being handed responsibility for the merger, it has emerged.

Media Bitch's Diary 24 May

Media Bitch — Thu, 24 May 2012 15:27:00 GMT

This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare's chief executive gets up to in his spare time and is crowned champion with the Media Nomads.

Out and About 24 May

Mark Banham — Thu, 24 May 2012 14:34:00 GMT

This week, Out and About goes on a Raid with DCM, visits the Freesat awards, and bumps into virtually all of the media community at The Lighthouse Company founder Kathleen Saxton's birthday party at Kettner's.