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Media Bitch's Diary 24 May

Media Bitch — Thu, 24 May 2012 15:27:00 GMT

This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare's chief executive gets up to in his spare time and is crowned champion with the Media Nomads.

RAJAR Q1 2012: Views from the radio advertising buyers

Maisie McCabe — Thu, 17 May 2012 13:00:00 GMT

What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give their view on why today's figures are good for most commercial radio groups but raise some questions about digital switchover and the Capital network.

My Media Week: Ellie Edwards

Mike Fletcher — Wed, 16 May 2012 14:30:00 GMT

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her husband's iPad 3 birthday gift.

Resident Evil 6 to sponsor 'The Walking Dead'

Maisie McCabe — Mon, 14 May 2012 10:15:00 GMT

Resident Evil 6, the upcoming video game release from Capcom, has signed a partnership with Channel 5 to sponsor zombie series 'The Walking Dead' as part of its launch marketing activity.

ITV signs up Pepsi for Shazam-enabled ad in BGT final

Matthew Chapman — Thu, 10 May 2012 11:44:00 GMT

ITV will broadcast its first Shazam-enabled ads during the 'Britain's Got Talent' final this Saturday (12 May), with a Pepsi Max spot that will run a competition for festival tickets.

Jaguar to air Homeland-themed ad

Maisie McCabe — Thu, 03 May 2012 12:01:00 GMT

Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes of 'Homeland', in the final ad break of the TV drama on Sunday (6 May).

Unilever sponsors Vevo summer festival programme

Sarah Shearman — Tue, 01 May 2012 08:32:00 GMT

Unilever has struck a deal with Vevo, the online music video service, which makes Lynx the first brand to become the exclusive sponsor of the 'Vevo Summer Six' festival tour.

WPP reports 4% rise in revenues to £2.4bn

John Reynolds — Fri, 27 Apr 2012 10:04:00 GMT

WPP has reported a 4% uplift in underlying revenues to £2.4bn in the first quarter, but the UK has been hit by slower growth from its direct and digital marketing operations, the company's financial figures reveal today (27 April).

UM London takes FSCS communications planning account

Mark Banham — Wed, 25 Apr 2012 16:27:00 GMT

UM London has been awarded the communications planning account for the Financial Services Compensation Scheme (FSCS), taking the business from incumbent Mindshare.

Tunicliffe appointed to head growth at GroupM

Mark Banham — Mon, 16 Apr 2012 15:59:00 GMT

WPP's GroupM has appointed veteran international media agency executive Mike Tunicliffe to the newly created role of chief growth officer.