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MediaCom partners with InMobi to develop mobile campaigns

Arif Durrani — Fri, 25 May 2012 12:25:00 GMT

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.

Media360: Claudine Collins on being followed by Rubins and Parker

Maisie McCabe — Tue, 22 May 2012 08:30:00 GMT

Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team and being followed by PHD's chief executive Daren Rubins and MediaVest's managing director Steve Parker.

MediaCom Edinburgh wins charity media account

Nick Batten — Mon, 14 May 2012 10:26:00 GMT

Erskine, the charity that cares for ex-servicemen and women in Scotland, has awarded its media planning and buying account to MediaCom Edinburgh after a competitive pitch.

PPA Conference: Content is king says MediaCom's Bozeat

Sarah Johnson — Thu, 10 May 2012 11:22:00 GMT

Luke Bozeat, managing partner at MediaCom told Media Week brands will continue to be the key driving force in funding magazine content.

PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin

Daniel Farey-Jones — Wed, 09 May 2012 15:53:00 GMT

Although print accounts for 80% of Hearst's revenues, the publisher is spending 80% of its time on the "huge potential" of digital, according to Ella Dolphin, publishing director of Hearst Magazines UK's young women's group.

WPP reports 4% rise in revenues to £2.4bn

John Reynolds — Fri, 27 Apr 2012 10:04:00 GMT

WPP has reported a 4% uplift in underlying revenues to £2.4bn in the first quarter, but the UK has been hit by slower growth from its direct and digital marketing operations, the company's financial figures reveal today (27 April).

Perform signs three-month exclusive deal with MediaCom

John Reynolds — Mon, 23 Apr 2012 09:14:00 GMT

Perform, the digital sports right company, has signed an exclusive deal with MediaCom that will mean the agency's clients get exclusive advertising next to its on-demand streaming of sports content on LG's smart TVs.

Tunicliffe appointed to head growth at GroupM

Mark Banham — Mon, 16 Apr 2012 15:59:00 GMT

WPP's GroupM has appointed veteran international media agency executive Mike Tunicliffe to the newly created role of chief growth officer.

My Media Week: Justin Davison

Mark Banham — Wed, 11 Apr 2012 16:04:00 GMT

Justin Davison, CNBC's regional sales director for Europe, Middle East and Africa, treats us to a week where he wakes up to the sounds of church bells, pops in to Mindshare's offices at Central St Giles and winds up with an impression of Yoda.

Trend report: Outdoor targets the business traveller

Ben Bold — Wed, 11 Apr 2012 15:35:00 GMT

The commuter and business traveller has become increasingly technologically advanced and the outdoor industry is having to find new ways to tap into this early adopter market, especially with the Olympics fast approaching. Ben Bold reports.