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<link>http://www.mediaweek.co.uk/</link>
<lastBuildDate>Sat, 26 May 2012 04:27:12 GMT</lastBuildDate>
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<title><![CDATA[The Sun plans Euros and Olympics assault]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133832/Sun-plans-Euros-Olympics-assault/</link>
<author><![CDATA[John Reynolds]]></author>
<pubDate>Fri, 25 May 2012 12:14:00 GMT</pubDate>
<description><![CDATA[<p>The Sun is planning to up its print run by more than 100,000 copies during the Olympics, while also plotting to sell ten of thousands of copies of the tabloid in Poland and Ukraine during the Euro 2012 Football Championship.</p>]]></description>
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<title><![CDATA[Large-scale NFC ads trial gets 3,000 people to interact]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133739/Large-scale-NFC-ads-trial-gets-3000-people-interact/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Fri, 25 May 2012 10:43:00 GMT</pubDate>
<description><![CDATA[<p>Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.</p>]]></description>
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<title><![CDATA[Arena Media nets global City Index account]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133465/Arena-Media-nets-global-City-Index-account/</link>
<author><![CDATA[Nick Batten]]></author>
<pubDate>Fri, 25 May 2012 10:30:00 GMT</pubDate>
<description><![CDATA[<p>City Index, the financial spread betting provider, has appointed Arena Media to handle its global planning and buying account, estimated to be worth a seven-figure sum.</p>]]></description>
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<title><![CDATA[DMGT'S national and regional titles axe nearly 600 jobs]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133510/DMGTS-national-regional-titles-axe-nearly-600-jobs/</link>
<author><![CDATA[John Reynolds]]></author>
<pubDate>Thu, 24 May 2012 09:38:00 GMT</pubDate>
<description><![CDATA[<p>Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall in operating profits, while nearly 600 jobs have been axed in the six months to 1 April, the company reported today (24 May).</p>]]></description>
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<title><![CDATA[My Media World: Freddie Ossberg]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133451/Media-World-Freddie-Ossberg/</link>
<author><![CDATA[Jeremy King]]></author>
<pubDate>Wed, 23 May 2012 15:44:00 GMT</pubDate>
<description><![CDATA[<p>Freddie Ossberg, founder and managing director for Raconteur Media, is a massive movie and TV fan, will never miss any of the major football championships, would like nothing better than to work out how Sir Martin Sorrell's mind works, and, of course, earn his level of salary.</p>]]></description>
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<title><![CDATA[My Media Week: Charles Courtier]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133455/Media-Week-Charles-Courtier/</link>
<author><![CDATA[Mike Fletcher]]></author>
<pubDate>Wed, 23 May 2012 14:54:00 GMT</pubDate>
<description><![CDATA[<p>This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th anniversary celebrations, while also traveling to its Amsterdam office for a quarterly meeting and taking conference calls with both Colgate and AT&T.</p>]]></description>
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<title><![CDATA[Foxy Bingo signs up for second summer with Smooth and Real Radio]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133334/Foxy-Bingo-signs-second-summer-Smooth-Real-Radio/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Wed, 23 May 2012 10:26:00 GMT</pubDate>
<description><![CDATA[<p>Foxy Bingo has signed a multimedia,13-week sponsorship deal with GMG Radio's Smooth and Real Radio brands, to sponsor evening shows presented by DJs David 'Kid' Jensen and David Hearne.</p>]]></description>
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<title><![CDATA[BSkyB to escape restrictions in pay-TV film market]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133261/BSkyB-escape-restrictions-pay-TV-film-market/</link>
<author><![CDATA[John Reynolds]]></author>
<pubDate>Wed, 23 May 2012 09:50:00 GMT</pubDate>
<description><![CDATA[<p>The Competition Commission has found that BSkyB does not hold a competitive advantage in the pay-TV film market, because of the arrival of competition from Netflix and LoveFilm, and the imminent launch of BSkyB's internet TV service.</p>]]></description>
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<title><![CDATA[RAB celebrates 20 years of championing commercial radio]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133026/RAB-celebrates-20-years-championing-commercial-radio/</link>
<author><![CDATA[Arif Durrani and Ben Hall]]></author>
<pubDate>Wed, 23 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>The success of commercial radio is a testament to the industry's drive and innovation, propelled in no small part by the Radio Advertising Bureau (RAB), which celebrates its 20th anniversary today.</p>]]></description>
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<title><![CDATA[Future plans new launch as iPad sales hit £3m]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133024/Future-plans-new-launch-iPad-sales-hit-3m/</link>
<author><![CDATA[John Reynolds]]></author>
<pubDate>Tue, 22 May 2012 11:55:00 GMT</pubDate>
<description><![CDATA[<p>Future Publishing is planning to launch a print magazine to follow up its craft title Mollie Makes, while its iPad sales have now passed the £3m mark, according to chief executive Mark Wood.</p>]]></description>
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