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Trend report: Outdoor targets the business traveller

Ben Bold — Wed, 11 Apr 2012 15:35:00 GMT

The commuter and business traveller has become increasingly technologically advanced and the outdoor industry is having to find new ways to tap into this early adopter market, especially with the Olympics fast approaching. Ben Bold reports.

Vodafone launches new Eurostar screens

Maisie McCabe — Tue, 28 Feb 2012 10:27:00 GMT

Vodafone UK, the telecoms provider, has become the first advertiser on JCDecaux Airport's new digital outdoor screens at the Eurostar terminal at London St Pancras International.

Twitter targets small businesses with self-service ads

Sarah Shearman — Fri, 17 Feb 2012 10:45:00 GMT

Twitter is set to roll out a self-service platform to 10,000 small and medium-sized UK business in March, in a partnership with American Express.

Twitter launches first pan-European promoted products campaign

Sarah Shearman — Fri, 09 Dec 2011 10:45:00 GMT

Twitter has struck a deal with Nokia, the mobile manufacturing giant, to launch its first pan-European promoted products campaign brokered by the London-based UK sales team.

Eurostar appoints JCDecaux Airport to sell St Pancras International

Maisie McCabe — Tue, 01 Nov 2011 10:50:00 GMT

JCDecaux Airport, the airport advertising media owner, has won a competitive tender to manage the sales of digital advertising in the Eurostar terminal at St Pancras International Station.

Eurostar and Electronic Arts roll out UK promoted tweets

Sarah Shearman — Mon, 03 Oct 2011 16:36:00 GMT

Eurostar and Electronic Arts have become the latest brands to launch UK targeted ads on Twitter as the rollout of paid-for tweets gains traction.

Sky becomes first brand to serve UK targeted Twitter ad

Sarah Shearman — Thu, 22 Sep 2011 15:35:00 GMT

Sky has become the first brand to roll out a UK-targeted ad on Twitter, with a promoted trend today (22 September) to promote the new series of 'Glee'.

Former JCDecaux sales director Lee Lawrence joins Aegis' PSI

Maisie McCabe — Thu, 22 Sep 2011 10:10:00 GMT

Lee Lawrence, the former sales director of JCDecaux Airport, has joined the airport division of Aegis Media agency Posterscope, as head of business development at new business unit PSI Consulting.

My Media Week: Abby Carvosso

Hayley Pinkerfield — Tue, 20 Sep 2011 13:54:00 GMT

This week, apart from a quick bout of parental guilt, Abby Carvosso head of magazine sales at Bauer Media gets on with promoting her portfolio including Heat, Closer, Grazia and More.

My Media Week: Ross Webster

Hayley Pinkerfield — Tue, 06 Sep 2011 12:59:00 GMT

In a timely My Media Week (as autumn settles in), Ross Webster, MD of sales for European Markets at The Weather Channel talks catering on Eurostar and disappointment at Upton Park.