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<lastBuildDate>Sat, 26 May 2012 04:23:20 GMT</lastBuildDate>
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<title><![CDATA[Media Week's 30 Under 30 reveal to be held at Cuckoo Club]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133747/Media-Weeks-30-30-reveal-held-Cuckoo-Club/</link>
<author><![CDATA[Jeremy King]]></author>
<pubDate>Fri, 25 May 2012 11:08:00 GMT</pubDate>
<description><![CDATA[<p>The reveal for Media Week's 30 Under 30 will be held at the Cuckoo Club in Swallow Street, Mayfair, on Wednesday 11 July.</p>]]></description>
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<title><![CDATA[Large-scale NFC ads trial gets 3,000 people to interact]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133739/Large-scale-NFC-ads-trial-gets-3000-people-interact/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Fri, 25 May 2012 10:43:00 GMT</pubDate>
<description><![CDATA[<p>Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.</p>]]></description>
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<title><![CDATA[Hunt lobbied Cameron on News Corp's behalf]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133769/Hunt-lobbied-Cameron-News-Corps-behalf/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Fri, 25 May 2012 09:35:00 GMT</pubDate>
<description><![CDATA[<p>Culture secretary Jeremy Hunt made private representations to prime minister David Cameron on behalf of News Corporation's bid for BSkyB in the weeks before being handed responsibility for the merger, it has emerged.</p>]]></description>
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<title><![CDATA[Foxy Bingo signs up for second summer with Smooth and Real Radio]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133334/Foxy-Bingo-signs-second-summer-Smooth-Real-Radio/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Wed, 23 May 2012 10:26:00 GMT</pubDate>
<description><![CDATA[<p>Foxy Bingo has signed a multimedia,13-week sponsorship deal with GMG Radio's Smooth and Real Radio brands, to sponsor evening shows presented by DJs David 'Kid' Jensen and David Hearne.</p>]]></description>
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<title><![CDATA[Media360: The Week's commercial leader talks about adapting to the iPad]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1132932/Media360-Weeks-commercial-leader-talks-adapting-iPad/</link>
<author><![CDATA[Arif Durrani]]></author>
<pubDate>Tue, 22 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>It's been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far.</p>]]></description>
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<title><![CDATA[Media Bitch's diary from Media360]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1132766/Media-Bitchs-diary-Media360/</link>
<author><![CDATA[Media Bitch]]></author>
<pubDate>Fri, 18 May 2012 12:27:00 GMT</pubDate>
<description><![CDATA[<p>This week Bitch not only meets Will Smith, but also spends two days at Media360 sharing more than a few glasses of Pinot Grigio with the industry's top media agencies, clients and media owners, while admiring the planes from the windows of the T5 Hilton hotel.</p>]]></description>
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<title><![CDATA[Media360: Zeebox is social media app to watch says MEC's Fletcher]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1132650/Media360-Zeebox-social-media-app-watch-says-MECs-Fletcher/</link>
<author><![CDATA[John Reynolds]]></author>
<pubDate>Thu, 17 May 2012 15:00:00 GMT</pubDate>
<description><![CDATA[<p>Zeebox, the app that combines real-time viewing with social networking, is one of the key emerging media technologies and will be a "big" hit in the media market, while data will play an increasingly important role in media executives' lives.</p>]]></description>
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<title><![CDATA[Bauer Media, Keys and Gray and Classic FM wins at Sonys]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1131762/Bauer-Media-Keys-Gray-Classic-FM-wins-Sonys/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Tue, 15 May 2012 09:13:00 GMT</pubDate>
<description><![CDATA[<p>Bauer Media won three gold awards at the Sony Radio Academy Awards last night, while TalkSport's rehabilitated duo Richard Keys and Andy Gray went home with Best Sports Programme and Global Radio's Classic FM won the Special Award.</p>]]></description>
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<title><![CDATA[Former Channel 4 sales chief paid more than £500,000 in 2011]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1131746/Former-Channel-4-sales-chief-paid-500000-2011/</link>
<author><![CDATA[Daniel Farey-Jones]]></author>
<pubDate>Mon, 14 May 2012 18:20:00 GMT</pubDate>
<description><![CDATA[<p>Channel 4 paid former commercial director Andy Barnes £511,000 in 2011, including consultancy services, while sales director Jonathan Allan took home £113,000 for three and a half months' work.</p>]]></description>
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<title><![CDATA[Allan blames agencies' 'negative viewpoint' for C4 ad fall]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1131690/Allan-blames-agencies-negative-viewpoint-C4-ad-fall/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Mon, 14 May 2012 15:00:00 GMT</pubDate>
<description><![CDATA[<p>Channel 4's advertising performance in 2011 has been affected by the "negative viewpoint" media agencies held of the broadcaster in the autumn 2010, following news it was losing 'Big Brother' and 'Friends', according to sales director Jonathan Allan.</p>]]></description>
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