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Large-scale NFC ads trial gets 3,000 people to interact

Maisie McCabe — Fri, 25 May 2012 10:43:00 GMT

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.

Arena Media nets global City Index account

Nick Batten — Fri, 25 May 2012 10:30:00 GMT

City Index, the financial spread betting provider, has appointed Arena Media to handle its global planning and buying account, estimated to be worth a seven-figure sum.

Hunt lobbied Cameron on News Corp's behalf

Maisie McCabe — Fri, 25 May 2012 09:35:00 GMT

Culture secretary Jeremy Hunt made private representations to prime minister David Cameron on behalf of News Corporation's bid for BSkyB in the weeks before being handed responsibility for the merger, it has emerged.

Bet365 to sponsor French Open on ITV

Maisie McCabe — Thu, 24 May 2012 14:26:00 GMT

Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.

ITV1, C4 and 5USA triumph at Freesat Awards

Maisie McCabe — Thu, 24 May 2012 08:40:00 GMT

ITV1 duo Ant & Dec, Channel 4 shows 'The Million Pound Drop' and 'Educating Essex', and 5USA all took home gongs at last night's Freesat Awards, where the BBC also won five of the 11 categories.

My Media Week: Charles Courtier

Mike Fletcher — Wed, 23 May 2012 14:54:00 GMT

This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th anniversary celebrations, while also traveling to its Amsterdam office for a quarterly meeting and taking conference calls with both Colgate and AT&T.

Bauer axes Q TV after nearly 12 years to make way for Heat TV

Daniel Farey-Jones — Wed, 23 May 2012 14:20:00 GMT

Bauer Media is set to pull the plug on Q TV after nearly 12 years to make way for the launch of celebrity-led stablemate Heat TV.

BSkyB to escape restrictions in pay-TV film market

John Reynolds — Wed, 23 May 2012 09:50:00 GMT

The Competition Commission has found that BSkyB does not hold a competitive advantage in the pay-TV film market, because of the arrival of competition from Netflix and LoveFilm, and the imminent launch of BSkyB's internet TV service.

RAB celebrates 20 years of championing commercial radio

Arif Durrani and Ben Hall — Wed, 23 May 2012 08:30:00 GMT

The success of commercial radio is a testament to the industry's drive and innovation, propelled in no small part by the Radio Advertising Bureau (RAB), which celebrates its 20th anniversary today.

Future plans new launch as iPad sales hit £3m

John Reynolds — Tue, 22 May 2012 11:55:00 GMT

Future Publishing is planning to launch a print magazine to follow up its craft title Mollie Makes, while its iPad sales have now passed the £3m mark, according to chief executive Mark Wood.