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Metro leads cross-media partnership for Men In Black 3

Nick Batten — Thu, 17 May 2012 10:30:00 GMT

Metro, Spotify, Absolute Radio and Shortlist have partnered up for a competition campaign to generate buzz about Sony Pictures' 'Men In Black 3' film.

AA reports UK ad spend lifted 2.7% in 2011

Arif Durrani — Thu, 12 Apr 2012 10:52:00 GMT

Despite the sluggish UK economy, advertisers increased their media spend by 2.7% in 2011 to total £16.1 billion, according to an Advertising Association report published today.

Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast

Daniel Farey-Jones — Wed, 14 Mar 2012 11:35:00 GMT

Social media advertising is "justifying its hype", according to ZenithOptimedia, which has revised its forecast upwards for global internet spend, in large part due to the flow of budgets to the format.

My Media Week: Mungo Knott

Hayley Pinkerfield — Wed, 07 Mar 2012 14:00:00 GMT

This week, Mungo Knott, insight director at Primesight, tries to convince all he meets about the relevance of F1 racing (with mixed results), consults on the digital ad presence at client Vue Cinemas, and goes to Lindy Hop lessons.

IGN partners with Pearl & Dean for Mass Effect 3 campaign

Daniel Farey-Jones — Tue, 21 Feb 2012 11:44:00 GMT

Online gaming publisher IGN Entertainment and cinema sales house Pearl & Dean have tied up on a promotion for pre-orders for 'Mass Effect 3', the forthcoming game from Electronic Arts.

DCM hires Joe Evea as business development director

Nick Batten — Mon, 20 Feb 2012 10:20:00 GMT

Cinema sales house DCM has bolstered its sales and marketing team with the appointment of Joe Evea to the newly created role of business development director.

My Media World: Simon Rees

Staff — Wed, 15 Feb 2012 15:00:00 GMT

Simon Rees, managing director of DCM used to play hockey for Wales, would love to do battle with the great outdoors in extreme conditions and would make cinema the top of any brand campaign.

My Media Week: Mark Halliday

Hayley Pinkerfield — Wed, 01 Feb 2012 15:08:00 GMT

This week we contacted our Media Week Awards media agency Rising Star, Mark Halliday, head of mobile at Manning Gottlieb OMD, as he throws a tantrum after Arsenal lose, discovers his leadership style and worries about his new company headshot (this is the new one, by the way).

Newspaper woes to dent UK adspend, predicts GroupM

Daniel Farey-Jones — Tue, 06 Dec 2011 09:28:00 GMT

WPP media buying operation GroupM has reduced its forecast for growth in UK adspend for this year from 1.5% to 0.7%, after projecting larger declines for newspapers.

ZenithOptimedia upgrades UK advertising outlook for 2011

Arif Durrani — Mon, 05 Dec 2011 16:01:00 GMT

ZenithOptimedia has upgraded its UK advertising forecasts for 2011 after a stronger than expected fourth quarter for the media, fuelled by late internet and radio spend.