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<lastBuildDate>Sat, 26 May 2012 04:21:33 GMT</lastBuildDate>
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<title><![CDATA[MediaCom partners with InMobi to develop mobile campaigns]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133840/MediaCom-partners-InMobi-develop-mobile-campaigns/</link>
<author><![CDATA[Arif Durrani]]></author>
<pubDate>Fri, 25 May 2012 12:25:00 GMT</pubDate>
<description><![CDATA[<p>MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.</p>]]></description>
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<title><![CDATA[Arena Media nets global City Index account]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133465/Arena-Media-nets-global-City-Index-account/</link>
<author><![CDATA[Nick Batten]]></author>
<pubDate>Fri, 25 May 2012 10:30:00 GMT</pubDate>
<description><![CDATA[<p>City Index, the financial spread betting provider, has appointed Arena Media to handle its global planning and buying account, estimated to be worth a seven-figure sum.</p>]]></description>
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<title><![CDATA[Media Bitch's Diary 24 May]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133731/Media-Bitchs-Diary-24-May/</link>
<author><![CDATA[Media Bitch]]></author>
<pubDate>Thu, 24 May 2012 15:27:00 GMT</pubDate>
<description><![CDATA[<p>This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare's chief executive gets up to in his spare time and is crowned champion with the Media Nomads.</p>]]></description>
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<title><![CDATA[Bet365 to sponsor French Open on ITV]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133660/Bet365-sponsor-French-Open-ITV/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Thu, 24 May 2012 14:26:00 GMT</pubDate>
<description><![CDATA[<p>Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.</p>]]></description>
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<title><![CDATA[My Media Week: Charles Courtier]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133455/Media-Week-Charles-Courtier/</link>
<author><![CDATA[Mike Fletcher]]></author>
<pubDate>Wed, 23 May 2012 14:54:00 GMT</pubDate>
<description><![CDATA[<p>This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th anniversary celebrations, while also traveling to its Amsterdam office for a quarterly meeting and taking conference calls with both Colgate and AT&T.</p>]]></description>
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<title><![CDATA[RAB launches planning and creativity tools]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133344/RAB-launches-planning-creativity-tools/</link>
<author><![CDATA[Daniel Farey-Jones]]></author>
<pubDate>Wed, 23 May 2012 11:00:00 GMT</pubDate>
<description><![CDATA[<p>The Radio Advertising Bureau has launched two new tools aimed at helping advertisers, media agencies and creative agencies get more from the medium.</p>]]></description>
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<title><![CDATA[RAB celebrates 20 years of championing commercial radio]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1133026/RAB-celebrates-20-years-championing-commercial-radio/</link>
<author><![CDATA[Arif Durrani and Ben Hall]]></author>
<pubDate>Wed, 23 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>The success of commercial radio is a testament to the industry's drive and innovation, propelled in no small part by the Radio Advertising Bureau (RAB), which celebrates its 20th anniversary today.</p>]]></description>
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<title><![CDATA[Media360: Claudine Collins on being followed by Rubins and Parker]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1132889/Media360-Claudine-Collins-followed-Rubins-Parker/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Tue, 22 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team and being followed by PHD's chief executive Daren Rubins and MediaVest's managing director Steve Parker.</p>]]></description>
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<title><![CDATA[Steve Alexander to leave Channel 4 after 20 years]]></title>
<link>http://www.mediaweek.co.uk/news/rss/1132860/Steve-Alexander-leave-Channel-4-20-years/</link>
<author><![CDATA[Maisie McCabe]]></author>
<pubDate>Mon, 21 May 2012 11:20:00 GMT</pubDate>
<description><![CDATA[<p>Steve Alexander, who was recently promoted to trading lead at Channel 4, is to retire from Channel 4 after 20 years at the company.</p>]]></description>
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<title><![CDATA[Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently']]></title>
<link>http://www.mediaweek.co.uk/news/rss/1132819/Newspaper-Marketing-Agency-relaunches-Newsworks-amid-need-think-differently/</link>
<author><![CDATA[Arif Durrani]]></author>
<pubDate>Mon, 21 May 2012 00:06:00 GMT</pubDate>
<description><![CDATA[<p>The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise that "the old language of press or paper doesn't fit any more".</p>]]></description>
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