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MediaCom partners with InMobi to develop mobile campaigns

Arif Durrani — Fri, 25 May 2012 12:25:00 GMT

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.

Conde Nast offers advertisers tablet metrics

Nick Batten — Fri, 25 May 2012 11:30:00 GMT

Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June 2012 issues onwards.

Large-scale NFC ads trial gets 3,000 people to interact

Maisie McCabe — Fri, 25 May 2012 10:43:00 GMT

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.

Media Bitch's Diary 24 May

Media Bitch — Thu, 24 May 2012 15:27:00 GMT

This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare's chief executive gets up to in his spare time and is crowned champion with the Media Nomads.

DMGT'S national and regional titles axe nearly 600 jobs

John Reynolds — Thu, 24 May 2012 09:38:00 GMT

Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall in operating profits, while nearly 600 jobs have been axed in the six months to 1 April, the company reported today (24 May).

RAB launches planning and creativity tools

Daniel Farey-Jones — Wed, 23 May 2012 11:00:00 GMT

The Radio Advertising Bureau has launched two new tools aimed at helping advertisers, media agencies and creative agencies get more from the medium.

RAB celebrates 20 years of championing commercial radio

Arif Durrani and Ben Hall — Wed, 23 May 2012 08:30:00 GMT

The success of commercial radio is a testament to the industry's drive and innovation, propelled in no small part by the Radio Advertising Bureau (RAB), which celebrates its 20th anniversary today.

Future plans new launch as iPad sales hit £3m

John Reynolds — Tue, 22 May 2012 11:55:00 GMT

Future Publishing is planning to launch a print magazine to follow up its craft title Mollie Makes, while its iPad sales have now passed the £3m mark, according to chief executive Mark Wood.

Ocean Outdoor partners with TalkSport for summer sport bulletins

Maisie McCabe — Tue, 22 May 2012 10:30:00 GMT

TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.

Regional sales house Clacksons on alert as Archant reviews business

Mark Banham — Tue, 22 May 2012 09:03:00 GMT

Regional newspaper publisher Archant has put its advertising sales contract up for grabs, leaving incumbent independent regional sales house Clacksons, Mediaforce and Amra to pitch for the business.