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MediaCom partners with InMobi to develop mobile campaigns

Arif Durrani — Fri, 25 May 2012 12:25:00 GMT

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.

Conde Nast offers advertisers tablet metrics

Nick Batten — Fri, 25 May 2012 11:30:00 GMT

Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June 2012 issues onwards.

Large-scale NFC ads trial gets 3,000 people to interact

Maisie McCabe — Fri, 25 May 2012 10:43:00 GMT

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.

Arena Media nets global City Index account

Nick Batten — Fri, 25 May 2012 10:30:00 GMT

City Index, the financial spread betting provider, has appointed Arena Media to handle its global planning and buying account, estimated to be worth a seven-figure sum.

Media Bitch's Diary 24 May

Media Bitch — Thu, 24 May 2012 15:27:00 GMT

This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare's chief executive gets up to in his spare time and is crowned champion with the Media Nomads.

Bet365 to sponsor French Open on ITV

Maisie McCabe — Thu, 24 May 2012 14:26:00 GMT

Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.

My Media Week: Charles Courtier

Mike Fletcher — Wed, 23 May 2012 14:54:00 GMT

This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th anniversary celebrations, while also traveling to its Amsterdam office for a quarterly meeting and taking conference calls with both Colgate and AT&T.

Bauer axes Q TV after nearly 12 years to make way for Heat TV

Daniel Farey-Jones — Wed, 23 May 2012 14:20:00 GMT

Bauer Media is set to pull the plug on Q TV after nearly 12 years to make way for the launch of celebrity-led stablemate Heat TV.

RAB launches planning and creativity tools

Daniel Farey-Jones — Wed, 23 May 2012 11:00:00 GMT

The Radio Advertising Bureau has launched two new tools aimed at helping advertisers, media agencies and creative agencies get more from the medium.

Foxy Bingo signs up for second summer with Smooth and Real Radio

Maisie McCabe — Wed, 23 May 2012 10:26:00 GMT

Foxy Bingo has signed a multimedia,13-week sponsorship deal with GMG Radio's Smooth and Real Radio brands, to sponsor evening shows presented by DJs David 'Kid' Jensen and David Hearne.