Media Week RSS Feed http://www.mediaweek.co.uk/ Fri, 10 Feb 2012 13:36:06 GMT en <![CDATA[Putting a price on media planning]]> http://www.mediaweek.co.uk/news/rss/939932/Putting-price-media-planning/ Tue, 22 Sep 2009 10:06:00 GMT David Benady finds that procurement officers, traditionally regarded as hard-nosed characters focused on obtaining the cheapest possible deals, are seeking to derive more value from their relationship with media agencies

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