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Sport magazine to hand out 'light sabres' for Star Wars promotion
As well as a cover wrap on all copies of the UTV Media-owned free magazine tomorrow (10 February), a limited number of magazines will designed to look like Jedi light sabres, and will be handed out by 'Star Wars'-branded staff in the West End. As part of the deal, UTV Media's sibling TalkSport station ...
Apps help Rashbass prepare for The Economist's first fall
" newsweekly has always forged its own path. Copy-rich, byline-free editorials, and restrained design, have helped the free-market proponent buck the wider economic malaise, to report record profits of 63 million ... to the digital space has been "very smart", with its mix of free sample content and on-brand quality reading ...
My Media Week: Alun Williams
Monday Given that I'm publishing director of both Men's Health and Runner's World, I'd love to say my Monday starts with a 5am run to the gym, followed by a punishing cardio and free-weight session ... director Christine Gerrard a sneak preview of Women's Health, and accept their generous offer of some free ...
Virgin Media's TiVo customer base surges to 435,000
free channels). Virgin Media is set to unveil an addressable advertising service in the second ...
Hearst-Rodale harnesses Apple Newsstand to sample print launch
showcase, with the number of free downloads limited to 300,000. The sampler will appear in the Newsstand ...
Mobile app next step in We R Interactive expansion plan
Whitehead, a former Channel 4 executive, has just joined the company with a brief to increase users, take them on to more platforms and bring in new brand partners. 'I Am Playr' is free to play with paid-for extras and product placement from the likes of Nike and Red Bull. It is currently playable via ...
Industry View: After the IPO, what next for Facebook?
debates about free speech. And of course it delivers huge numbers of people who are willing to interact ...
Sky profits up 18% despite ad revenue drop
dropped by 1% year on year during the second half of 2011 and its market share fell to 19.4% as free ... of free public Wi-Fi access. Six months ago the possibility of Sky being fully absorbed within Rupert ... the receipt of the 38.5m break free paid to Sky by News Corporation after it withdrew its bid, offset ...
Sector Analysis: Television in 2012
McCartney Foods. The campaign, to find Britain s tastiest meat-free dish, only had a small budget, so Gould ...
NI parts company with two commercial execs
director at the now-defunct free title, thelondonpaper. Latterly, he has worked as an agency account ...
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