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Zeebox rolls out click-to-buy function
Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox ... 's own website. The category of item the ad is promoting (such as song, product or travel service) will be shown through an icon on the click-to-buy button. In addition to the clickable ads, brands can pay ...
Sport magazine to hand out 'light sabres' for Star Wars promotion
to this project and are looking forward to hearing and seeing the results come Friday." The ad sales for Sport ...
Hi-Media picks up Thomas Cook online ad sales
The holiday operator's own ad sales team will continue to sell ads to its partners and to allow ... . Data owned by Thomas Cook that can be used in targeting ads includes the number of adults and children ... . Hi-Media UK offers more advanced audience targeting thanks to a partnership with Paris-based ad tech ...
Apps help Rashbass prepare for The Economist's first fall
suggests that clients understand the strength of ads on tablet editions," she says. "If anything, they now ... , with an ad page in the UK edition of The Economist costing just under 20,000, Rashbass is adamant that for tablet ads, "CPMs roughly match those of print". Group operating profit was up in the first half of 2011 ...
My Media Week: Alun Williams
and banter between the Men's Health and Runner's World ad teams, with invariably one doing slightly better ... , with more than 15,000 competitors last year. We discuss adding a fifth venue to the series in 2012 ... 's Health publisher Duncan Chater for our vacant ad director role. We have a really strong shortlist ...
Gap first to use illuminated bus format
The 10 special illuminated bus T-side ads will run on the side of 10 buses that travel on "gold ... the ad on traditional formats. The campaign was planned by Omnicom media agency PHD and bought ... . It is the second addition to CBS Outdoor's bus offering in recent months. In December CBS Outdoor added Bluetooth ...
Mirror Online relaunch offers closer integration with Facebook
. New advertising features on the site include carousel and bellyband ad format. The site launched ...
Yahoo's chairman and three directors quit the board in overhaul
reported a 4% slip in global revenues, hit by a decline in search and ad revenues. Follow Sarah ...
Microsoft hires Mandeep Mason to head up EMEA mobile ad sales
Mason will be responsible for developing Microsoft's mobile advertising proposition across products including MSN Mobile, Windows Messenger and Windows Phone Network, as well as in-app ads and adverting on Skype mobile. He replaces Paul Lyonette, who left Microsoft last August to join YuMe ...
Record number of Americans tune in to Super Bowl
, until the 2010 Super Bowl, which attracted 106.5 million. NBC sold seventy ad spots for an average of $3.5m each, which is the highest average cost for a Super Bowl ad to date. Brands running ads ...
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- Senior Sales Executive, Haymarket Media Group
- £ Competitive + Commission, Hammersmith, West London
- Head of Digital Content - International B2B Publisher, Formula Won
- £45-50k + great commission, London
- Account Director, TMP Magnet
- Highly Competitive, London
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- £ dependent on experience, Hammersmith, London
- Regional Comms Planning Director - on FMCG client at top agency, Harrison Dear
- £120,000 + benefits, Central London
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