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Strategy verdict - Vodafone
Client: Vodafone ... around them, has Vodafone found a way of connecting with a young audience in an engaging and credible way? The Vodafone Live Hour, which runs every Monday across GCap's One and Emap's Big City networks, is the latest ... in order to combat the BBC and deliver advertisers' bespoke ideas. Running alongside The Vodafone Live ...
Beckham scores for Vodafone
Beckham scores for Vodafone ... Vodafone revealed yesterday that it has signed up 90,000 UK customers to its new Live! service since its launch in October 2002. The new Vodafone Live! service allows customers ... Beckham at the tail end of last year. Vodafone has signed up a total of 380,000 customers across ...
FT seals Vodafone deal
FT seals Vodafone deal ... The Financial Times is to offer both free and paid-for content to mobile phone users with Vodafone. The standard deal will give WAP users access to FT.com's leading business stories, plus ... be accessed directly by Vodafone Live! customers through their handsets, allowing customers to benefit from FT ...
Meet David Wheldon, Vodafone
David Wheldon is global brand director at Vodafone ... What brands are you responsible for? Vodafone. What are your main priorities over the next 12 months? The customer is changing and is now at the heart of everything. We've moved from the world ... Vodafone's global media review so soon after local reviews? We have a very brand-centric group chief ...
Vodafone hires TradeDoubler
Vodafone has appointed TradeDoubler to handle its affiliate marketing account in the UK. ... agencies. It will handle all programmes covering Vodafone's consumer and business offerings, including ... , Vodafone spent 3.5m on online media, 6% of its 59.8m UK media spend, according to The Nielsen Company. In September, Vodafone re-appointed OMD to handle its 800m global media business, only six months after ...
Vodafone to review account
Vodafone has kicked off a review of its £55m UK media buying account, held by Omnicom agency OMD. ... review to examine the value of its media buying, inviting OMD to repitch. A Vodafone spokesman said: "Vodafone UK regularly reviews its marketing and media agency roster, and needs to ensure it maintains the best in strategic talent and value as the market rapidly changes. As part of this process, Vodafone UK ...
Maxim signs Vodafone deal
Lads’ mag Maxim is teaming up with mobile phone specialist Vodafone in a deal which will see ... The partnership between Dennis Publishing and Vodafone follows the launch of the Maxim Mobile site on Vodafone Live, a service bringing news, information, email, games and shopping to customers’ mobiles ... while Vodafone serves over 139 million proportionate customers. Dennis plans to roll out the service ...
Strategy Verdict - Strategy Brand presence in Second Life
Company: Vodafone ... things are fairly certain about this initiative by Vodafone - it will heavily promote it in the real ... brand advocates. As with any new product launch, whether the outcome of Vodafone s initiative ... embrace Vodafone with open arms and welcome it into their world. If not, the danger for Vodafone ...
Strategy Verdict - The Big Idea
Client: Vodafone ... , and Vodafone has climbed firmly aboard the bandwagon with its fully advertiser-funded The Big Idea, fronted ... smacked a bit too much of corporate bullshit. Vodafone's target is small businesses, the greatest ... -haves for business travellers" doesn't seem the best way to connect with the vast majority of Vodafone's potential ...
MySpace and Vodafone team up
MySpace.com and Vodafone have agreed a partnership to offer Vodafone customers access to the social ... in Europe. The service will launch first in the UK and will allow Vodafone customers to access MySpace ... and receive messages. In time, MySpace Mobile will be pre-loaded onto selected Vodafone handsets and available for download from Vodafone Live!. John Smelzer, senior vice president and general manager for Fox ...
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