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Zeebox rolls out click-to-buy function
Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox real-time screen, which viewers can click on to reach the product page of a web retailer, or the brand's own website. The category of item the ad is promoting (such as song, product or travel service ...
Hi-Media picks up Thomas Cook online ad sales
The holiday operator's own ad sales team will continue to sell ads to its partners and to allow trading platform Rubicon Project to represent a portion of its inventory. Hi-Media will be able to represent bespoke advertising deals to advertisers and agencies, with the exception of travel brands ...
Gap first to use illuminated bus format
The 10 special illuminated bus T-side ads will run on the side of 10 buses that travel on "gold" routes through central London. They will be supported by a further 140 central London buses displaying the ad on traditional formats. The campaign was planned by Omnicom media agency PHD and bought ...
Mirror Online relaunch offers closer integration with Facebook
in longer dwell time on the website and to attract more advertising from travel and personal finance brands ...
Rajar Q4 2011: Four in 10 adults have DAB radios at home
of the results: "This is a milestone moment for digital radio and demonstrates that the direction of travel ...
My Media World: Martin Muncaster
Martin Muncaster, head of solutions at City AM, spent his early media years monitoring the travel ... the travel press for Thomas Cook on Sundays at BLM. You don't know how lucky you are with Nielsen monitoring ...
Ireland's Out of Home sector drops 5% to total €194.6m in 2011
,578,492 -7 7 Tourism and travel 10,532,225 -5 8 Soft drinks 9 ...
Credit Suisse sponsors Bloomberg+ iPad app
travellers and, as such, tablet technology has quickly allowed them to stay informed whilst on the go ...
Hammersmith flyover ad sites reopen for business
be negotiable if traffic flow declines. However, it is understood that the number of cars travelling ...
Immediate launches Lonely Planet and Top Gear iPad apps
-style photography and content. Specialist tour operator Tucan Travel is the solo advertiser featured in both ...
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- Senior Sales Executive, Haymarket Media Group
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