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Zeebox rolls out click-to-buy function
Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products ... Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox ... for targetable Zeebox ads to be shown alongside their TV commercials . Zeebox's ad sales were awarded to Sky ... , Zeebox, said that making TV ads clickable and interactive was the "holy grail" for TV advertisers ...
News Corp hit by $87m NotW costs
newspapers, film, TV and cable operations reported net income up from $642m ( 405m) to $1.057bn ( 667m ... . Across its divisions, TV reported a 25% uplift in income from $151m ( 95m) to $189m ( 119m), bolstered ...
David Rickard takes control of Rickards Media
on behalf of all the major TV broadcasters but also works for media owners from a variety of sectors ...
Apps help Rashbass prepare for The Economist's first fall
s exhibition at The National. The success of cable TV broadcaster HBO, home to The Wire and The Sopranos ... where you lean back and get any television you want, visit any gallery you want, have all the world ...
My Media World: Rachael Wheeler
I have worked in the media since... The mid-nineties, when I started my TV career in the traffic department at UK Gold and UK Living. I was attracted to this particular role because... It offers diversity and everyday challenges. Not many people know that... I can sing really well ...
Virgin Media's TiVo customer base surges to 435,000
television service it launched at the end of 2010. ... TiVo combines the live TV schedule, catch-up TV and the internet into a single interface ... ). The number of installs is gaining on BT's hybrid Freeview/internet-delivered TV offering BT Vision, which ... Media said TiVo was now taken by 12% of its 3.8 million-strong TV customer base, which is not growing ...
Record number of Americans tune in to Super Bowl
making this year's sporting showdown the most viewed television programme in US TV history. ... According to The Nielsen Company, the Super Bowl TV audience on the NBC network history was slightly higher than last year's 111 million viewers. The size of the Super Bowl's audience has now increased for seven years in a row, with a 23% boost since 2006, when 90.7 million tuned in. The record ...
Thinkbox expands membership beyond UK
Thinkbox, the marketing body for commercial TV, has signed up Germany's RTL Group and Virgin Media ... Previously membership was only available to UK TV broadcasters but moving forward Thinkbox ... TV industry. Although UK advertising will continue to be Thinkbox's primary mandate, it is also recognising TV is increasingly a global business. A spokesman for the body said Thinkbox wants ...
Madonna video to premiere on Clear Channel screens in world capitals
to perform at the Super Bowl, the biggest event in the American TV calendar, on Sunday. Matthew Dearden ...
Mobile app next step in We R Interactive expansion plan
to be on as many platforms as possible," he said, adding that he hoped to get onto connected TVs in the second half ...
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