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Off the fence - Are Europe-wide daily TV ratings needed?
ratings across the region, but the European TV market is highly researched already. We use ... and therefore increasing the rates, since they need to show they are still reaching specific target audiences ...
Daily TV Marketplace - Ratings joy for BBC One on Saturday
secured 5 million and 3.2 million viewers respectively. Elsewhere BBC Two clinched ratings of 1.7 million ...
Barb ready to reveal consultation results
Barb, the TV ratings body, is set to announce the results of the consultation into its future ... , let alone spell," he said at the time. "I think TV, which is still the medium of choice of advertisers ... believe Barb should extend its services to cover not just TV viewing outside of the home, but potentially ... to expand its remit beyond the measurement of traditional TV viewing in the home for fear of overstretching ...
BBC wins Christmas ratings with EastEnders, but ITV has reason for cheer
BBC One's soap 'EastEnders' won the TV ratings battle on Christmas Day 2011, but ITV's rival soap ... of the soap's one hour special was watched by 10.2 million people, the only TV moment to attract double ... of viewing and making it the second most watched television programme on Christmas Day. Much of the Street ...
Daily TV Marketplace - Honours even for Tuesday night
-time audience last night, in a lacklustre evening in the TV ratings. ... Nightmares. Meanwhile Five’s forensic ratings winner, CSI: Crime Scene Investigation, at 9pm, attracted a ...
Google in TV data deal with Nielsen
in the US with Nielsen, the TV audience ratings outfit. ... involved in search marketing to other media, such as television. Google launched its TV Ads platform ... to Google TV Ads, the search giant's advertising platform for TV. Google said that advertisers using Google TV Ads would be provided with data detailing the demographic composition of their audience within ...
Big is best in reality TV shows’ head-to-head
Channel 4’s Big Brother is king of the reality TV ratings once again, despite being up against ... in the ratings. However, whether by coincidence or design, the two shows only directly competed for viewers four ... ) versus Celebrity Love Island's 3.3 million viewers (15.9% share). Ratings for the first night of Big ... , Big Brother's ratings have fluctuated, giving an average of 3.9 million viewers, with a 19.2% share ...
The Future of TV - Television at your fingertips
Mobile TV is the next big opportunity for mobile advertising. But, as David Murphy discovers ... ). But TV, rather than texts, could soon occupy mobile users attention. The UK is the leading adopter ... video clip. This shift in mobile habits has led to a surge in demand for quality sport, TV and film content: 8% have tried mobile TV, but 33% would like to use it (source: Universal McCann). On the huge ...
Television trading - Deal or no deal: the fight for TV trade
Channel 4 cleaned up in last year's TV negotiations, scooping a sizeable chunk of ITV1's CRR money ... poor second-half ratings performance and a flattening audience profile for shows such as Deal ... chance have the rest got? Whereas 2005 ended with TV revenues up 2.6%, latest estimates have them down ... next year, including some FMCG money, broadcasters' fears that continued deflation of the TV market ...
Media Choice: Television
Media Choice: Television ... or not George Bush had been watching the TV as the bombs fell. The underlying assumption is that we should not turn away from the horrors of the war, especially the graphic and shocking ones we see on TV. Despite the death of ITN journalist Terry Lloyd at the weekend, the TV news organizations seem to share ...
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