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Strategy Verdict - Microsoft/Piczo
Vendor: Microsoft. Strategy: MSN selling Piczo ad space
Bardega returns to Mediacom as head of mobile and innovation
Stefan Bardega has rejoined MediaCom full-time as the media agency's new head of mobile ... Bardega, formerly joint head of MediaCom Beyond Advertising at MediaCom, had most recently been ... , creative and site build, display buying, search buying, app building and technical consultancy. Bardega ... , Rhys McLachlan who is leaving to join Videology. As part of the innovation remit Bardega has been ...
Media.Com to close as WPP agency launches new division
The new division will be led by Kirsti Wilson, currently managing director of Media.Com, and digital director Stefan Bardega, who has been acting managing director at the digital division during Wilson's maternity leave. The move by the UK's biggest media agency is said to be a reflection ...
MediaCom launches mobile specialist
's digital arm, Media.Com under managing director Stefan Bardega, is already working on campaigns for NatWest ...
Are stand-alone digital operations still relevant?
digital-only brands with audience sizes comparable to some TV stations. NO - Stefan Bardega, director ...
60 Second Spot: Jane Ratcliffe, MediaCom
by Stefan Bardega. This unit covers social networking, word-of-mouth, events, sponsorship and content ...
Trend Report: Is the industry ready for mobile?
, and 5bn in the whole of Western Europe, which creates a huge opportunity for advertisers." Stefan Bardega, head of mobile at MediaCom labels the sector's past two years as a "trough of disillusionment ... approach to mobile, entitled 'Sixth Sense'. Bardega explains: "The average smartphone now has between 40 ...
Getting behind the IAB figures: Media experts on the rise of mobile
and tablets." Stefan Bardega, managing partner, MediaCom "I am surprised frankly that the growth ...
The fall of media's iron curtain
be careful about loss of control, as "brand anarchists" get their hands on advertisers' content. Stefan Bardega, director of digital strategy at MediaCom, warned of the "Barbara Streisand" effect: when aerial ...
The fall of media's iron curtain
be careful about loss of control, as "brand anarchists" get their hands on advertisers' content. Stefan Bardega, director of digital strategy at MediaCom, warned of the "Barbara Streisand" effect: when aerial ...
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