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Starcom wins Barclays
Starcom wins Barclays ... and buying account to Starcom Motive. The group beat OMD UK, which handles the Barclaycard account ... worked on Woolwich. Starcom Motive pitched alongside sister agency MediaVest and was tipped ... within the Starcom MediaVest Group, which includes both agencies. Simon Gulliford, group marketing ...
Starcom International upgrade
Starcom has overhauled its international division, signalling a renewed focus on global accounts. ... The company has created four new teams within Starcom International, to be led by new executive ... ’s, while a fourth will manage Starcom’s international network accounts, such as Coca-Cola and Kraft ... of international accounts. “It’s a direct result of our success, to be frank,” Clarke said. Starcom International ...
Starcom launches retail division
Starcom is to add a dedicated service specifically aimed at retail clients to its agency offering. ... Starcom Retail+ will be launched on 26 March and will be headed up by Starcom business directors ... compelling." Starcom Retail+ has 15 existing retail clients including House of Fraser and TK Maxx. The 16-strong team will be based at Starcom MediaVest's offices. Starcom Retail+ will have dedicated retail ...
Starcom books Flybe. sponsorship
Budget airline Flybe. is sponsoring the Scottish TV weather in a deal secured by Starcom Motive. ... and Europe . Matt Willson, group account director from Starcom Motive, said the focus was on making Flybe ... of customers minds.” Starcom described the sponsorship, which will run for one year from the end ...
Starcom MediaVest expands offering
LONDON - Starcom MediaVest Group has handed more autonomy to its Starcom and MediaVest agencies ... The Starcom and MediaVest operations boards will become active within weeks, headed by the new Starcom managing director Alastair Bannerman and MediaVest managing director Steve Parker and including the heads of media categories. Linda Smith, chief executive of Starcom MediaVest Group, said: The group ...
Starcom hires affiliate manager
Starcom Digital has appointed an affiliate manager, Parminder Sagoo, who will take responsibility ... director of Starcom Digital, said: "There is a need to build better relations with individual affiliates ... around 15% of the business the agency currently does. Starcom Digital clients include Fiat, Associated ...
Cranmer resigns from Starcom
Mark Cranmer, chief executive of Starcom MediaVest Group in Europe, the Middle East and Africa, has ... Cranmer is due to leave the agency in March and Starcom is yet to announce a replacement. Starcom UK chairman Jim Marshall said the agency had now informed its clients and it was “business ... direct link into the Publicis Groupe and the Starcom MediaVest Group in the US. Cranmer was one ...
Starcom wins Centrepoint account
LONDON - Centrepoint, the charity for homeless young people, has appointed Starcom to handle its £1 ... last year when Starcom took part in a number of initiatives to support Centrepoint, including a five ... Spitalfields on 12 November and a number of the Starcom team will join hundreds of others spending the night ... Bannerman, managing director of Starcom, said the agency was looking forward to boosting Centrepoint ...
Starcom poaches JCDecaux director
Starcom MediaVest Group has poached JCDecaux's director of client planning, Yoko De Souza, to head ... De Souza joins as group marketing and business development director. She will be responsible for all marketing and new business opportunities across media agencies Starcom and MediaVest, part of the Publicis network. At outdoor firm JCDecaux she worked across all major advertisers. Her expertise ...
Starcom wins Harveys account
Starcom Mediavest has won the £10.5m UK media planning and buying account for Harveys furniture ... approach. "Of the presentations we saw, Starcom Mediavest showed the best understanding of our business ...
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