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Relaunch for Research
Market research magazine, Research, will unveil a new look in its October issue after responding ... will include a greater emphasis on international news and analysis. Research editor Marc Brenner said: “The research industry has become increasingly global. “The magazine will have greater emphasis on international features illuminating the challenges faced by researchers working in different cultures ...
Research peeps at
Media researchers have been labelled Luddites for sticking to traditional methods. But, as Adam ... media experience over the past few years, but it is only now that the research industry is beginning to borrow that methodology for its own measurement tools. Where research is concerned, the ultimate ... marketing director and chairman of the Media Research Group, suggests, the process is essentially driven ...
Conference examines media research
Conference examines media research ... This year's Media Research Group Conference in Budapest plans to examine the subject of media research in an ever-changing media environment and will ask whether it can justify its existence ... . They and others will be discussing the state of the media research market in an ever-fragmenting landscape and how ...
Flextech flexes research arm
Flextech flexes research arm ... Flextech has announced plans to beef up its research department as it increases efforts ... the restructure, the role of research director Andrew McIntosh will be divided in two. While McIntosh will take up the newly created role of Flextech Sales research director, the company is looking to employ ...
IAB adds research manager
IAB adds research manager ... The Interactive Advertising Bureau has appointed its first research manager as part of its ... Fox Kids Europe, where she was senior executive of pan-European research and headed the implementation of both qualitative and quantitative research in 56 countries. She will work alongside IAB chief ...
Glamour unveils reader research
Glamour unveils reader research ... Glamour: average reader is 26 The average age of a Glamour reader is 26, according to research into the new women's title carried out by its publishing group Conde Nast. Almost three ... age group has been borne out but this initial research. Glamour's intention was always to appeal ...
Outdoor research reveals mindsets
Research by outdoor poster specialist Posterscope has explored the mindset of consumers ... The company's Closer research, which questioned 2,000 adults in an online survey as well as smaller focus groups, showed young women consider out-of-home advertising messages a "useful part" of any ... the mix of qualitative and quantitative research, Posterscope found consumers are unable to explain in any ...
New research for PPA
The Periodical Publishers Association’s marketing department has commissioned research to try ... Research company Taylor Nelson Sofres will investigate the relationship between the time exposure ... expect from their magazine advertising. The research will also investigate the effect of adding magazines to other media such as television advertising. PPA Marketing is hoping the research will provide planners ...
Future hires research chief
of ad marketing, to run its recently overhauled research department. ... As head of the department, Truman will have responsibility for both market and advertising research functions for the group and developing relationships with media agencies and advertisers ... our research department is essential in driving our developing business forward. “Readers of special ...
Research fatigue sets in
With a steady flow of dubious research filtering out into media land every year, Tony Lithgow wades ... Rarely does the stack of media research being put out these days keep agency and marketing bosses ... over the value of media research resurfaced last week when the Newspaper Marketing Agency sent out ... agency and client desks recently, as the ITV Values of Fame research sent out last November essentially ...
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