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NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

on Saturdays, despite being cheaper." Another paper to see in the New Year with a TV advertising push ...

Tess Macleod Smith joins Net-a-Porter

In her new role, Macleod Smith who was publishing director of Hearst Magazines UK's Esquire and Harper's Bazaar until last September will report to Natalie Massenet, the founder and executive ... to advertisers and partners. "The group has developed a reputation for innovation and we want ...

AdConnection wins Maplin Electronics business

Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed

Media Bitch's Diary 9 February

that even topped the one she wore at last year's Media Week Awards , where she won Best Dressed. Ant 'n ...

Zeebox rolls out click-to-buy function

they see advertised on TV, with just a few clicks. ... for targetable Zeebox ads to be shown alongside their TV commercials . Zeebox's ad sales were awarded to Sky ... , Zeebox, said that making TV ads clickable and interactive was the "holy grail" for TV advertisers ...

Sport magazine to hand out 'light sabres' for Star Wars promotion

partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London. ... Bullok and commercial director Kurt Edwards. Kevin O'Byrne, advertising manager, Sport magazine, UTV ... As well as a cover wrap on all copies of the UTV Media-owned free magazine tomorrow (10 February), a limited number of magazines will designed to look like Jedi light sabres, and will be handed out ...

Hi-Media picks up Thomas Cook online ad sales

Thomas Cook has appointed Hi-Media to sell advertising on its UK websites. ... to represent bespoke advertising deals to advertisers and agencies, with the exception of travel brands ... because of their understanding of quality brands and online consumer behavior." Hi-Media UK represents ...

News Corp hit by $87m NotW costs

by advertising support for 'The X Factor' in the US and the strong viewing figures for Major League Baseball ... income of $6m ( 3.8m), helped by increased advertising and subscription revenues. News Corporation ... ) in the period. The group said its publishing division was also hit by lower advertising revenues at its ...

David Rickard takes control of Rickards Media

, Channel 5, Global Radio, ITV, Microsoft Advertising, Telegraph Media Group. Rickards Media's services ...

Apps help Rashbass prepare for The Economist's first fall

The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive ... Ask magazine executives to choose one title as proof of the enduring power of print in the digital ... last year. Since 2004, during which time the typical top 100 selling UK magazine has seen ... the satisfaction of copies selling well off the shelves. Advertisers look beyond the page In addition ...

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