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Strategy Verdict - Orange
Client: Orange ... Agency: Initiative Campaign: Orange and Empire at the Movies 3 out of 5 Orange has a long-standing association with film, through Cinema's Gold Spot and Orange Wednesdays and a successful heritage in advertiser-funded programming through Orange Playlist on VH1/ITV2. So it's no surprise to see it marry ...
Orange vacates airport spot
Orange vacates airport spot ... One of the most high-profile spots in London, at Heathrow Airport, is available for £500,000 per year, after Orange vacated the site. Owner JC Decaux Airport is leasing the area, which has featured a giant hand holding a Motorola mobile telephone. ...
Strategy Verdict - Orange Liveradio
Orange's decision to launch its Liveradio service, which allows users to listen to hundreds ... for further price falls for DAB radios. I have been an enthusiastic user of an Orange Liveradio for a year ... , the technology will undoubtedly improve. The Liveradio's availability from Orange's 300 high-street shops, along ...
Orange in solus MSN deal
Mobile phone giant Orange is to take over the entire range of advertising space available on msn ... On Thursday 16 December, Orange will own all advertising space across MSN’s UK communications ... , negotiated by Initiative, will see Orange enjoying 100% share of voice, with a projected 100 million ... such as Orange are embracing online and understanding its power. “It simultaneously builds brands while driving ...
Orange boss lured to Telegraph
for the group and brought in Orange executive vice president, John Allwood.
Follow the Orange brick road
in featuring Lewis Hamilton. Over the past few years, Orange has also typified this; with ads featuring famous stars from the big screen to promote its Orange Wednesdays as well as some impressive creative ads ... running 2 for 1 Orange Wednesday campaign. The ad features the Wicked Witch of the West and her friend ...
Meet Justin Billingsley, Orange UK
Orange brand director Justin Billingsley tells Media Week how Orange views the on and off ... What's your job title? Brand director for Orange UK. Brands controlled? Orange, spanning sub-brands Orange Mobile, Orange Business, Orange Broadband and The Orange Shop. Media agencies used We use Initiative as our main media planning and buying agency and I-Level as our digital media agency. (NB: Orange ...
Orange restructures its advertising division
LONDON - Orange has split its advertising division in two in a bid to offer more editorial services ... Orange has divided its advertising sales client services team into a client sales team and client development team. The main changes are taking place in the client development team, which Orange claims will now be able to offer media agencies and clients more creative and editorial services. Orange said ...
Orange scores Core radio deal
GCap Media’s digital youth station Core has signed an exclusive partnership with Orange, handing ... From today, Core will become the first commercial radio station to be free of promotions from anyone but the mobile communications firm – giving Orange preferential access to content, sponsorship ... "The Core Control Chart with Orange Music Player" and the "Flying Popcorn with Orange Wednesdays" film ...
Xfm partners Orange film awards
LONDON - GCap Media-owned Xfm will be the first official radio partner to the Orange Rising Star ... be running a competition to give one listener the chance to win a pair of tickets to the BAFTAs. The Orange ...
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