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O2 sponsors rugby
Rugby fans are set to get the latest news and results on their mobile phones after O2 secured a ... O2 said it would deliver a package of mobile services to fans spanning SMS and MMS alerts, WAP content and downloads from 1 September. Supporters could sign up to packages that will provide the latest ... and the England squad, 02 said. All alerts would contain pictures, graphics, audio and text - the O2 service ...
O2 claims festival victory
O2, sponsor of annual pop event Party in The Park, has announced a record number of interactive SMS ... % receiving their ticket via text. O2 also ran competitions to win back-stage tours at the open-air concerts, with one in four London partygoers responding to the interactive mobile competition element. O2 also say that the high level of interactivity resulted in more traffic into local O2 retail outlets – with winners ...
BBC in mobile deal with O2
operator O2’s 17.8 million customers access to themed BBC video clips, wallpapers and ringtones. ... was not disclosed and O2 is expected to charge 1.50 per download for the majority of the content. ...
O2 contract was gained on merit
the record straight on one of those excuses regarding PHD’s loss of the planning business on O2. O2 ... offered the single best solution to O2’s brief for the “freshest media thinking”. After a complex ... O2, but to all of our clients’ business, rather than inventing imaginative excuses for losing them. ...
Strategy verdict - O2 Chillout Room
Client: O2 ... station Chill has read its barometer perfectly. The new O2 Chillout Room is a broadcast version ... commercially viable. Critically, the brand fit is right. Chill's music format is calm and cool while O2's ... the boundaries, and O2's Chillout Room illustrates why radio has such a strong role to play in this new space ...
Agencies line up for O2 deal
Agencies line up for O2 deal ... O2, sponsor of the England Rugby Union team and Big Brother, has invited outside agencies ... all, of O2's incumbent agencies could lose their chunk of its £30m media buying and planning account. O2, formerly BT Cellnet, announced that it is opening the door to its current agencies' rivals ...
Two publishers shortlisted for O2 title
LONDON - Mobile communications company O2's retail arm is outsourcing its in-store magazine ... an in-house magazine, called O2, which carries mostly promotional catalogue content in each 52 to 56-page edition. An O2 spokesman confirmed that a decision was imminent, adding: We want something ...
RunWild to launch O2 customer title
-funded customer title for London's O2 arena, in mid-April. ... will be distributed free throughout the O2's private suites, 4,000 VIP club seats, the VIP Club and VIP Lounge and key points in the major walkways. Venue will also exist as an online e-zine, accessed from The O2's website ... said the O2 was a "prestigious venue" and deserved a "top -class" magazine to "capture the energy ...
O2 Media boosts sales team
LONDON - O2 Media is expanding its sales team as it launches its first opt-in mobile service ... 0 0 O2 More will deliver personalised campaigns for advertisers and give O2 customers access ... -in programme will allow customers to disclose their preferences, which will then be matched to data O2 holds ... on their preferences. O2 More will be headed up by Shaun Gregory, managing director of O2 Media, and a team up to 20 ...
Media owners in O2 i-mode backing
Mobile phone giant O2 announced yesterday (Monday) it has signed up nearly 100 partners ... Media owners that have joined forces with O2 include Channel 4, GMTV, FT.Com and Times Online. The i-mode service, which becomes available from 1 October, has already proved a huge success in Japan ... , head of i-mode marketing, said that advertising was not on the agenda for O2's service, adding: "What ...
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