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Microsoft hires Mandeep Mason to head up EMEA mobile ad sales
Microsoft has appointed Mandeep Mason, sales director at Nokia-owned Navteq, as director of mobile ... Mason will be responsible for developing Microsoft's mobile advertising proposition across products including MSN Mobile, Windows Messenger and Windows Phone Network, as well as in-app ads and adverting on Skype mobile. He replaces Paul Lyonette, who left Microsoft last August to join YuMe ...
TMG promotes Edward Roussel in digital overhaul
Roussel will report to Tony Gallagher, editor of The Daily Telegraph. He will be responsible for managing and delivering the overall content strategy for Telegraph.co.uk, its tablet offshoots and its mobile products. Prior to his time at TMG, Roussel was managing editor at Bloomberg News between 2003 ...
MEC appoints Jide Sobo to head of mobile role
MEC has hired former Media Brands mobile strategist Jide Sobo as its head of mobile. ... Sobo will be tasked with driving the growth of the mobile channel at MEC, taking over responsibilities previously held by emerging platforms director Mark Brennan, who has left to become head of mobile ... clients are seeking leadership, namely insight, social, strategy and mobile." Follow Matthew Chapman ...
Facebook 'likely to roll out mobile ads in weeks'
Facebook is poised to start monetising its mobile offering, with ads expected to appear on its app ... on mobile devices as early as March, ahead of its initial public offering . It did not specify whether ... users using its mobile products, which is around half of its total monthly active users. Advertising on mobile has been for a long time predicted as the next logical step for the company. At the start ...
Thinkbox expands membership beyond UK
but has a 20-strong ad sales team responsible for advertising across the company's online, mobile and TV ...
Google rejigs sales after Daisley departure
In January, the company reshuffled roles and reporting lines as part of its strategy to make sales across its media solutions, including display, mobile, commerce, social and search, more cross-platform focused. Daisley's former role has not been retained, and his responsibilities have been spread across ...
Mobile app next step in We R Interactive expansion plan
mobile app in the first half of this year, according to new global commercial director Paul Whitehead. ... programmes on YouTube and launched a new mobile service with Orange and Universal. Earlier in his career ...
Facebook reports a 69% lift in ad revenue to £2bn in 2011
active user as a registered user who has logged in and visited the site or via a mobile device, or taken ... offset" by an increase in Facebook s mobile products, which currently do not carry any ads ...
Facebook founder and chief executive Mark Zuckerberg's letter
or mobile phones the raw tools necessary to start sharing what they re thinking, feeling and doing ...
Industry View: After the IPO, what next for Facebook?
further value without upsetting its user base. Mobile advertising is the next obvious and short term step ...
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