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Guardian to launch mobile site
LONDON - Guardian.co.uk is launching its first optimised mobile internet site, following ... collaboration with technology partners Bluestar Mobile, with Mobile IQ's Fabric platform, Momac, WIN ... including iPhone and BlackBerry. The mobile site will be ad-funded and Guardian News Media has appointed ... , commercial director of Guardian News Media, said the new site aims to capitalise on the growing mobile ...
T-Mobile offers ad-funded gaming
LONDON - T-Mobile is to become the first UK mobile phone operator to launch ad-funded gaming. ... Customers can access at least one new game per week by joining T-Mobile s Game Club. The first ... . The full-screen, interstitial ads are interactive and enable the user to visit an advertiser s mobile site ... to appear in the coming weeks include IQ Booster, Pro-Bowling, Pool Star and Einstein s Brain Game ...
Movers and Shakers
IQ Group, WebtraffIQ, Wheel, Walt Disney, DGM, Ebiquita, and IPC Southbank. ... In-store TV and digital media network specialist IQ Group has made two new sales appointments. Simon Ogle has joined as sales director, responsible for developing relationships with existing clients and introducing IQ to a wider audience, while Bryan Trafford is the new commercial manager responsible for IQ ...
Zenith wins Exxon Mobil
Zenith wins Exxon Mobil ... Zenith is celebrating after landing the £75 million global task for Exxon Mobil, the world ... , OMD, Starcom and Universal McCann. Exxon Mobil owns the Esso, Exxon and Mobil brands. Universal McCann previously handled the Esso account in the UK and Initiative Media held the Mobil brief. Exxon ...
Times in T-Mobile deal
Times in T-Mobile deal ... T-Mobile: World Cup presence Times Newspapers has pulled off a major sponsorship deal with T-Mobile to support its coverage of the World Cup. The partnership with the company - the official mobile phone network of the England team - is estimated to be worth £500,000 and will see T-Mobile ...
Google meshes DoubleClick to mobiles
LONDON - Google has today made it easier for media owners to earn more from their mobile sites ... Agencies and advertisers booking mobile inventory through DoubleClick will now be able to extend their campaigns to ad space sold by other mobile ad networks, potentially resulting in previously unsold inventory being filled. Google s own AdSense for mobile platform is one of the first to be integrated, along ...
Mobile media use on the rise
LONDON - More than four out of five mobile media users access mobile media once a week, research ... Based on its survey of 2,000 mobile phone media users from all five UK mobile networks, Orange found that 70% of consumers are attracted to interactive mobile marketing formats, such as sponsorship or picture messaging. Meanwhile, Orange found click-through ads are the most popular form of mobile ...
Mobile Media upgrades fleet
Outdoor sales firm Mobile Media is investing £2m to transform its fleet of 75 vans into back ... Mobile Media has so far installed 10 of its vans with lighting, but plans to re-engineer the remainder. David Pounds, a director at Mobile Media, said that, while installing the electricity ... and to meet the required safety standards". Mobile Media installed its fleet of ad bikes and scooters ...
Book review - The mobile revolution
Steinbock has written a book that provides the first serious analysis of the mobile industry. He ... to the European and Japanese markets and its significance in the mobile evolution to be relevant to the whole sector. My only criticism is the lack of reference to the independent consumer-focused mobile companies that have driven the industry from calls to data. The Mobile Revolution – out on June 20 – is a fascinating ...
Polling Station - Mobile complaints
A revolution in the mobile market will take education, education, education ... There's been a great deal of buzz around mobile recently, with new phones making accessing the internet more pleasurable, agencies putting mobile into more and more schedules and the ad market doubling in size. But, as our poll shows, telcos still need to educate consumers as to what they're going ...
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