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Neil Allen departs Starcom MediaVest Group
Neil Allen, Starcom MediaVest's Group trading director for press, radio and outdoor, has left ... for barter. She will continue to report to John Davidson, head of trading at Starcom MediaVest Group ... MediaVest as press director in 2006 and was promoted to UK trading director of press, before assuming responsibilities for radio and outdoor trading as well. Prior to Starcom MediaVest, Allen held various positions ...
Starcom Mediavest Group retains gold account
The World Gold Council has appointed Starcom Mediavest Group to handle its $50 million (£34.3 million) worldwide media account. The move sees the account being centralised out of Starcom Motive in London and is part of the first stage of a new long-term promotional programme by the Council in key gold ...
Jim Marshall leaves Starcom MediaVest Group
LONDON - Jim Marshall has stepped down from his role as executive director of Starcom Media Group ... with the Publicis Groupe network since January 1988, during which time he's held a variety of executive positions, notably being part of the management team that created the consolidated Starcom MediaVest Group ... development. During his tenure, he has also held the chief executive job at MediaVest, an agency he helped ...
Starcom MediaVest Group signs up for convergence research
Starcom MediaVest Group is partnering with research consultancy company Actual Customer Behaviour ... Easterbrook, CEO of Starcom MediaVest Group said: "Just as we've shaped our business to reflect convergence ... , group research director, Starcom MediaVest Group, said: "The 1-3-9 study moves our industry s focus from ...
Starcom MediaVest Group invests in analytics with new hire
Starcom MediaVest Group (SMG) has appointed former PHD Media director Thaer Namruti to the new role ... Namruti will lead the group's data and analytics hub in the UK, and deliver strategies and analytics leadership for SMG clients at both a local and regional level. The analysts are responsible ... of complex data that exists and ensuring analysis and tools that meet both Starcom's and MediaVest's client ...
Starcom MediaVest Group shifts focus of global executives
Starcom MediaVest Group (SMG) has realigned its core team of global executives under the guidance ... The new structure will be broken down into three groups: emerging, which includes markets ... to concentrate on one market group, emerging or dynamic, rather than assigning them to a vast region. "This will strengthen the areas that need to be improved in each market and forge both groups ahead of the competition ...
This Is What I Do: Simon Stanforth, Starcom MediaVest Group
Simon Stanforth is group research director at Starcom MediaVest Group ... What does your job involve? Directing the group's research - in terms of substantiating the group's planning proposition, client-specific research, development of proprietary research applications, and our Emerging Spaces research programme. A recent focus has been the development of spaceID, a new ...
Starcom MediaVest Group scoops $600m global Novartis media
Starcom MediaVest Group has rounded off the year by picking up the $600 million (£384 million ... to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ... can confirm that Novartis has selected Starcom MediaVest Group (SMG) as our new global media agency ... company shortlisted Starcom MediaVest Group and the incumbent, following the elimination of fellow ...
Dreams appoints Starcom MediaVest Group to £35m account
Bed specialist Dreams has appointed Publicis Groupe-owned Starcom MediaVest Group to its £35m media ... Starcom pitched against the incumbent, Newcastle-based Robson Brown, which entered administration this week, and Brilliant Media . Stewart Easterbrook, CEO of Starcom Mediavest UK said: "Dreams is a ... Coates, director, Zolfo Cooper, said: "The group has suffered from recent cash flow pressures, which ...
Starcom MediaVest Group unveils 'we create the space for ideas' proposition
LONDON - Starcom MediaVest Group has launched a new UK proposition, with a view to changing the way ... Underpinning the changes at the group is the introduction of the new strapline and work philosophy: "We create the space for ideas". The initiative is said to be the culmination of nine months ... claim to have overhauled all group working practices and instigated structural changes ...
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