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Effective data for direct marketing
– and the measurement of this has always been one the strengths of direct marketing – you should always let the data ... , it always helps if you know the answer. Data gives you this. Media strategy is enhanced when built around the information already known about the contacts to which you are mailing. You can profit through effective data ...
Marketing boss calls for more regular ABC data
Marketing boss calls for more regular ABC data ... Blakemore: called for regular data Bi-annual Audit Bureau of Circulations' figures for magazines create an "aura of suspicion", according to a leading marketer. Glaxo Smith-Kline ad director John Blakemore told the PPA conference that more regular data was required to make better ...
Postar to include tube data
with official data from the London Underground has been validated. ... the data had been a “long time coming”. Mike Baker, Viacom Outdoor's European marketing and development ... The Tube Research Audience Classification data will be incorporated into the traditional Postar system and be published alongside existing outdoor data through its delivery and online portals ...
Good data is the best ammunition for targeting
marketing budgets - as other sectors feel the pinch - has been rammed home by repetition. And, alongside ... So why is it that the internet half of this dynamic duo is feted, while direct marketing seems ... that a lot of the evangelising about the attributes of direct marketing comes from the "they would say ... world where that other cliche about joined-up and integrated thinking is rife, does direct marketing sit ...
Media360: Zeebox is social media app to watch says MEC's Fletcher
media technologies and will be a "big" hit in the media market, while data will play an increasingly ... for brands?" Fletcher looked at a number of issues for brands in an increasingly data-focused world and asked questions such as "What are the implications of a more data-focused and less research ... and less frequency of data?" Fletcher also pinpointed some of the emerging technologies, which he ...
VNU unveils Data Business title
VNU Business Publications has launched Date Business, a monthly B2B title catering for the data ... 's competitive global market. “The launch of Data Business reflects the importance our readers and the wide ... its marketing leading status by delivering winning products of the calibre of Data Business across ... , Computing. Data Business aims to “join the dots” between security, storage and data-mining as the industry ...
Emap buys fashion data group for £140m
data and analysis tool for the fashion industry. ... The WGSN.com brand, owned by Marc and Julian Worth, has establish itself as a leading player in the worldwide fashion market, delivering data and trends from catwalk shows, trade exhibitions and the retail ... on premium, market leading, value added products with a loyal customer base and superior growth profiles ...
MindShare grabs Zed's head of data
MindShare grabs Zed's head of data ... poached Zed Media's head of data planning, Duncan Northey, for the newly created role of director ... role this week. He will be charged with integrating MindShare's data planning and database ... at MindShare, Clark vowed to ensure that winning new business and marketing the agency would be high on his ...
US Publisher seeks data mags
US Publisher seeks data mags ... for business-to-business publications in Europe that provide data on the construction, media, aviation ... target. The company has a market capitalization of $11.5bn (£7.2bn) and net debt of $681m (£424.3bn). McGraw Hill wants data companies that can provide information about how many construction jobs ...
Google in TV data deal with Nielsen
Under the terms of the deal, The Nielsen Company will apply its range of demographic data ... Google TV Ads would be provided with data detailing the demographic composition of their audience within ... involved in search marketing to other media, such as television. Google launched its TV Ads platform ...
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