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IPA pans Google's trademark move
The Institute of Practioners in Advertising has criticised Google's plan to scrap advertisers ... From 5 May, any advertiser or agency will be able to bid on trademarked single words in the UK and Ireland. Previously, companies could ask Google to protect their single word trademarks from rival bids. It is unclear how many companies in the UK and Ireland asked Google to do this. The change is associated only ...
Google changes rules of search game
LONDON - Google has scrapped advertisers' exclusive right to bid on key words for their own brands ... From 5 May, any advertiser or agency will be able to bid on trademarked single words in the UK and Ireland. Previously, companies could ask Google to protect their single word trademarks from rival bids ... their trademark terms in their ads, leading to a higher position in Google s sponsored links. Matt Brittin ...
Google Maps enhances local business ads
Google has introduced new features to its local business ads on Google Maps, allowing companies ... will appear in the window. Up to four local business adverts will be shown on Google Maps along with the normal search results. Small or large companies can use one key word to target multiple locations ... at Total Media, said: "Local business ads are ideal for Holmes Place because of the importance of proximity ...
IPA hits out at Google trademarks plan
LONDON - The IPA has criticised Google's plan to scrap advertisers' exclusive right to bid on key ... From 5 May any advertiser or agency will be able to bid on trademarked single words in the UK and Ireland. Previously, companies could ask Google to protect their single word trademarks from rival bids ... in the introduction of changes on behalf of their clients. Gwilliam added: This unilateral move by Google shifts ...
A chink in the armour, but Google is still on the up
LONDON - So Google has finally reported a set of financial results that aren't mind ... . Growth in advertising on Google sites was up by three-quarters, and revenue from ads placed on partner ... . Google still increased revenue by 58% year on year - 62% in the UK. Second-quarter revenues in the UK ... over the share of ad revenues they take from AdSense. This can be explained as a sign of a market ...
Word of mouth can spread the right message
not that interested in many artificially manufactured ad messages." The appeal of word-of-mouth marketing ... of firestarters," adds Oldham. TGI has also added a word-of-mouth service to help media agencies see how ... . Some 60 years on, buzz or word-of-mouth marketing is often talked about as a relatively new phenomenon ...
Word of Mouth - Holiday buzz is getting us down
participating in holiday-type activities, such as going to local museums, parks or the beach. Use of the word ... and airport, combined with people tweeting about what they have bought, before finally adding Twitter's search ... to listen? Number of mention on Twitter for holiday related terms Source: Twitter Google via ...
Google to close radio ads business
LONDON - Google is continuing to scale back its offline sales presence, with the closure of its ... streaming audio." Wojcicki added: "We will phase out the existing Google Audio Ads and AdSense for Audio ... programming. Advertisers will continue to be able to use Google Audio Ads until 31 May and broadcasters ... Last month, the company unveiled plans to close Print Ads, its program to help US newspapers make ...
Google ad chief courts agencies
LONDON - Google ad chief Tim Armstrong has talked up the search behemoth's relationships ... for a long time, and those guys aren't calling us 'frenemies'." He added that once Google solved its ... to generate ad revenues around YouTube. Asked whether Google has solved the problem of having ads effectively ... In recent months, Google's bid to measure media itself, and initiatives such as its partnership ...
Word-of-mouth ads rated best
LONDON - Word-of-mouth marketing, opinions posted by consumers online and brand websites ... , at 64%, up 15% from 2007. Trust in cinema ads was the second-biggest rise, from 38% in 2007 to 52% in 2009. Newspaper ads were the only media to drop in terms of consumer trust, down 2% to 61%, but were still more trusted than magazine ads, which achieved 59%. Although brand websites scored highly among ...
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