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Initiative wins Iberostar hotels group global media
partner for us. Earlier this month, Initiative hired former MediaVest digital chief Eric Bader ...
Initiative hires Eric Bader as worldwide chief strategy officer
LONDON - Initiative has hired former MediaVest digital chief Eric Bader for the newly created role ... Bader joins Initiative from mobile marketing agency BrandInHand, where he was president ... , and will be based in New York. Bader will drive strategy, planning and insight across the network, and support ... director of performance, to drive strategic planning, digital and performance. Bader was the managing ...
Is privatisation a new dawn for radio?
of a decrease as there would have been if radio was not as strong as it is now," says Erica Taylor ...
Gold Radio signs sport and finance news deal
of strategy entertainment at GCap and Erica Doutty, Spice strategy manager at GCap, with Jonny Gould, managing ...
Commercial radio urged to up ad game to reclaim listeners
will still retain localness through breakfast and drive-time shows. Erica Taylor, group buying director ...
Local radio
will still retain localness through breakfast and drive-time shows. - Erica Taylor, group buying director ...
4Digital's radio ambitions lose allure
it happens. Erica Taylor, group buying director for Starcom MediaVest Group, believes the current cost per ...
Radio switches on to web's potential
Erica Taylor, group buying director at Starcom. People listen to the radio because they like ...
Cinema ad spend up as retail and online boost presence
. Erica Taylor, head of cinema at Starcom, paid tribute to the sales houses involved. She said ...
Cinema ad spend up as retail and online boost presence
." Erica Taylor, head of cinema at Starcom, paid tribute to the sales houses involved. She said: "The ...
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