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Media Bitch's Diary 9 February
something to do with the giant outdoor sites featuring the bare-chested David Beckham promoting his new ...
Gap first to use illuminated bus format
. It is the second addition to CBS Outdoor's bus offering in recent months. In December CBS Outdoor added Bluetooth ... with the dark evenings throughout February." CBS Outdoor plans to expand the illuminated format across London over the next four weeks. Jason Cotterrell, UK country director at CBS Outdoor UK, said: "It ...
London Evening Standard to e-auction ad slots and up distribution by 150,000
Executives at the newspaper are hoping to ramp up advertising revenues ahead of and during the London 2012 Olympics, by mirroring the outdoor industry and using e-auction to offer Olympic sponsors ... that of the outdoor industry, which kicked off an e-auction process of outdoor sites last year, which was handled ...
Digital growth leads Q4 outdoor revenues up 1.4%
Outdoor ad revenues rose by 1.4% year on year in the final quarter of 2011, led by growth at some ... and cosmetics. The OMC has four council members (JCDecaux, Clear Channel Outdoor, CBS Outdoor and Primesight ... Between October and December 2011, outdoor ad revenues in the UK totalled 256.4m. Revenues increased 1% on 2010 to 886.3m in 2011. Total revenues were boosted by the digital outdoor sector, which ...
Nigel Clarkson to leave Primesight for LivingSocial
Nigel Clarkson, sales and marketing director at Primesight, is leaving the outdoor media owner ... of the business from STV in 2007 and the purchase of the Titan Outdoor billboard assets. Clarkson is currently ...
Trend report: Can media help save the high street?
call of failed high-street ventures including outdoor outfitter Blacks, which was eventually saved from ... consistent link. For instance, the last campaign we worked on was print, outdoor, online, but there were ... at JCDecaux, makes the case that the outdoor industry is already ahead of the curve as far as the promotion ...
Mindshare appoints Adams to bolster digital offering
to exploit emerging opportunities in gaming, mobile digital outdoor and location-based media. Adams joined ...
Clear Channel calls in consultants
Outdoor media company Clear Channel has called in management consultants McKinsey & Company
Ireland's Out of Home sector drops 5% to total €194.6m in 2011
According to a report by PML, the market spend in outdoor media is estimated to be down by about 5 ... in the Irish advertising market, I believe the outdoor advertising industry is very well positioned ... in Ireland on outdoor. Although a relatively low spending category, the Motor industry also came back ...
JCDecaux UK revenues rise 0.1% in 2011
JCDecaux, the outdoor media owner, reported global revenues of €715.9m (£596.9m) in the fourth ... in the outdoor advertising industry. "The high quality and commitment of our teams across the world ... organic growth." There has been much speculation that JCDecaux could buy one of the other outdoor media ...
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