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Guardian to launch mobile site
LONDON - Guardian.co.uk is launching its first optimised mobile internet site, following ... collaboration with technology partners Bluestar Mobile, with Mobile IQ's Fabric platform, Momac, WIN ... including iPhone and BlackBerry. The mobile site will be ad-funded and Guardian News Media has appointed ... , commercial director of Guardian News Media, said the new site aims to capitalise on the growing mobile ...
Trinity to launch mobile web platform for selected titles
LONDON - Trinity Mirror, publisher of the Daily Mirror, is developing a mobile web platform for 12 ... ". The sites, which have been developed in partnership with Bluestar Mobile and Nokia, will launch ... on their mobile phones. The first two titles to be made available through dedicated mobile sites ... , head of interactive and mobile at Trinity Mirror, said the fact that each brand would have a print ...
Zenith wins Exxon Mobil
Zenith wins Exxon Mobil ... Zenith is celebrating after landing the £75 million global task for Exxon Mobil, the world ... , OMD, Starcom and Universal McCann. Exxon Mobil owns the Esso, Exxon and Mobil brands. Universal McCann previously handled the Esso account in the UK and Initiative Media held the Mobil brief. Exxon ...
Times in T-Mobile deal
Times in T-Mobile deal ... T-Mobile: World Cup presence Times Newspapers has pulled off a major sponsorship deal with T-Mobile to support its coverage of the World Cup. The partnership with the company - the official mobile phone network of the England team - is estimated to be worth £500,000 and will see T-Mobile ...
Google meshes DoubleClick to mobiles
LONDON - Google has today made it easier for media owners to earn more from their mobile sites ... Agencies and advertisers booking mobile inventory through DoubleClick will now be able to extend their campaigns to ad space sold by other mobile ad networks, potentially resulting in previously unsold inventory being filled. Google s own AdSense for mobile platform is one of the first to be integrated, along ...
Mobile media use on the rise
LONDON - More than four out of five mobile media users access mobile media once a week, research ... Based on its survey of 2,000 mobile phone media users from all five UK mobile networks, Orange found that 70% of consumers are attracted to interactive mobile marketing formats, such as sponsorship or picture messaging. Meanwhile, Orange found click-through ads are the most popular form of mobile ...
Mobile Media upgrades fleet
Outdoor sales firm Mobile Media is investing £2m to transform its fleet of 75 vans into back ... Mobile Media has so far installed 10 of its vans with lighting, but plans to re-engineer the remainder. David Pounds, a director at Mobile Media, said that, while installing the electricity ... and to meet the required safety standards". Mobile Media installed its fleet of ad bikes and scooters ...
Book review - The mobile revolution
Steinbock has written a book that provides the first serious analysis of the mobile industry. He ... to the European and Japanese markets and its significance in the mobile evolution to be relevant to the whole sector. My only criticism is the lack of reference to the independent consumer-focused mobile companies that have driven the industry from calls to data. The Mobile Revolution – out on June 20 – is a fascinating ...
Polling Station - Mobile complaints
A revolution in the mobile market will take education, education, education ... There's been a great deal of buzz around mobile recently, with new phones making accessing the internet more pleasurable, agencies putting mobile into more and more schedules and the ad market doubling in size. But, as our poll shows, telcos still need to educate consumers as to what they're going ...
PriceRunner offers mobile downloads
PriceRunner, the price comparison website owned by ValueClick Europe, is launching a mobile phone ... Consumers will be able to download the free application from pricerunner.co.uk or by sending a text to a mobile phone shortcode, where the application will be sent back to the user. Users will see a ... , not for the full time they are on the phone. The mobile site will launch in the second quarter of this year ...
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