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Further BBC ads to raise awareness of digital TV
Further BBC ads to raise awareness of digital TV ... The BBC has launched the second phase of a major marketing campaign to raise awareness of its digital TV services. The ads, featuring stars including Jerry Hall and Richard Blackwood, launched on Friday (March 21) and focus on the eight BBC digital TV channels and the three ways ...
'Legendary' ad director for BBC classifieds
'Legendary' ad director for BBC classifieds ... BBC Magazines has appointed its first classified ad director. Sarah Shelton joins the company ... centralisation of ad sales at BBC Magazines, and completes the classified team. It comprises 24 people ... . BBC Magazines centralised its ad sales departments last year, headed by Matt Teeman as ad director ...
BBC Worldwide in global ad deal
LONDON - BBC Worldwide is to sell online ad inventory worldwide, apart from North America ... The deal means most ad sales worldwide, on and offline, will be handled by BBC Worldwide, which ... users in June, up 21% year on year. Sales of online ad inventory were previously handled by ad sales house Ad2One. Worldwide sales will be led by BBC Worldwide executive vice-president of advertising ...
BBC set to feature ads on YouTube
Branded BBC channels featuring a "limited amount" of advertising will be available on YouTube ... website BBC.com. A decision on this has been delayed until the spring. YouTube will host two channels - one for the BBC and one for BBC World - with clips from popular shows, as well as specially ... the show's stars, who include David Tennant and John Simm. There will also be ad-free news reports. Some ...
BBC may carry ads online
of accepting banner ads and sponsorship on the main BBC Online service, currently funded by the licence fee ... The BBC is considering the possibility of accepting advertising on BBC Online, a move that would anger commercial competitors and may prompt questions from politicians. The BBC already accepts ...
BBC readies advertising on bbc.com
LONDON - BBC Worldwide, the public broadcaster's commercial arm, is to press ahead with plans ... under the banner, campaigning for an ad-free BBC but the BBC moved to quash fears that ads would ... BBC Worldwide, the corporation s commercial arm, will now take over the development of BBC.com along with BBC Global News, which runs the BBC World TV channel. Web portals covering genres ...
There are chinks in the BBC’s funding bid
The swift reaction to the BBC's funding bid, probably best summed up as outrageous, leads ... , before new products are simply added on. The BBC has effectively been expanding into free content ... for the commercial sector ranged against an overly-funded, expansionary BBC, is that there is no broad opposition ... broadcasters mumble into their hands at this point, saying a strong BBC is a good thing, it drives commercial ...
The BBC’s own Mr Enthusiasm
Peter Phippen, managing director, BBC magazines - Rumours abound that the BBC is to sell off its ... of BBC Magazines well. The man himself arrives the very embodiment of affability, dressed ... graduate trainee at IPC to MD of BBC’s magazines publishing operation just by having a good handshake ... took on the big-hitting, sharpsuited boys of New York as president and CEO of BBC Worldwide Americas ...
BBC Magazines unveils its centralized ad team
BBC Magazines unveils its centralized ad team ... BBC Magazines has announced the full line-up of its new centralised ad team. The changes follow the appointment of Matt Teeman as ad director and work carried out with Naked on strategy ... manager. Acting ad manager on Good Food Lorna Ko will now take on the role of agency ...
BBC plans record ad push for DTT scheme
BBC plans record ad push for DTT scheme ... in the media mix." Most of the BBC's ad campaigns are designed to reach each person in the country seven ... Duncan: "clear consumer approach" The BBC is planning its biggest marketing push ... push. BBC marketing director Andy Duncan said: "We'd expect everyone in the UK to have seen ...
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