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BBC World in promo drive
BBC World has unveiled the biggest promotion drive in its ten-year history as it attempts to battle ... Simpson and Hilary Andersson to plug the BBC World brand. The 60-second television commercial has also ... globally on BBC World and across Europe on the National Geographic and Hallmark channels. The campaign will be heavily weighted to the German market, where much of BBC World's revenue comes from. Press activity ...
BBC World launches interactive World Cup show
BBC World is to launch its first interactive programme, a daily show around the World Cup featuring ... My World Cup will feature football fans discussing the tournament live on webcam with presenter Adnan Nawaz in the studio in Germany. BBC World viewers from countries including Iran, China ... will have the chance to win tickets to the tournament’s key games. Launched in 1995, BBC World is the BBC’s ...
Discovery to carry BBC World in US
BBC World has deepened its relationship with US giant Discovery Communications, which has signed up ... channel, BBC America. The BBC World News will be the sole international news channel in Discovery ... , not in the US. Jeff Hazell, BBC World's director of distribution and business development, said: "Discovery ... and considerable success with the BBC brand to date, will be invaluable in the roll-out of the BBC World News ...
BBC World News launches US advertising drive
LONDON - BBC World News has launched a month long consumer marketing campaign in the US ... an international news event, the recent demonstrations in Russia, and aims to highlight the BBC World News global ... out by US pollster Frank Luntz for BBC World News which outlined many viewer s dissatisfaction ... tagline: See the world you ve been missing, for unbiased global news visit demandbbc.com, will appear ...
BBC publishes World Cup magazine
BBC Magazines is to publish a one-off Match of the Day-branded magazine for the World Cup. ... The 132-page special, BBC Match of the Day Guide to the World Cup 2006, goes on sale on 26 May ahead of the World Cup kick-off on 9 June. The magazine marks a continuation of magazine specials based on major international football tournaments since Euro ’96. Alongside editorial from BBC sports presenters ...
BBC World picks marketing director for global strategy
BBC World picks marketing director for global strategy ... BBC World has appointed Jane Gorard to the position of director of marketing ... at BBC World and BBC News Editorial, building on the excellent work which has been implemented since ... : "Having joined BBC World earlier this year, Jane has quickly illustrated an understanding of and passion ...
BBC World Service unveils roster for online ad push
The BBC has appointed a roster of agencies to deliver internet marketing campaigns, following a ... team of I-Level/Dare. The roster was instigated by the BBC World Service marketing team which has ... . Alan Booth, controller of BBC World Service Marketing Communications and Audiences said: "Online is delivering an important new audience for the BBC. These are people who are curious about the wider world ...
BBC unveils biggest ever push for BBCNews.com
The BBC World Service is to launch its biggest ever online marketing campaign to support BBCNews.com. ... of marketing at the international radio and online division for BBC World Service, said: "People go online ... The campaign, produced by Agency Republic, will carry the banner "News for a Non-Stop World ... features to bring the BBCNews.com site to the public's attention around the world. MSN Messenger ...
BBC launches promo drive in Pakistan
The BBC World Service has launched a major marketing campaign to support its Urdu programming ... , controller of BBC World Service MC A, added: “BBC Urdu performs exceptionally strongly in Pakistan, receiving ... -i-Waqt, Khabrain and Express. The BBC Urdu team will also be visiting ten towns across Pakistan to discuss issues related to its social and current affairs programming, such as its flagship item Sairbeen. BBC Sangat ...
Gardeners' World picked for Irish tourism boost
BBC Gardeners’ World magazine has teamed up with Tourism Ireland in a drive to push the great ... at BBC Gardeners’ World magazine said: “This is a perfect partnership for BBC Gardeners’ World magazine ... A 2005 calendar of Irish heritage sites will accompany the December issue of Gardeners’ World ... to the relationship, BBC Magazines also hope to strengthen their consumer intelligence by commissioning a research ...
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