Search Results for: 4th Screen Advertising
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Angell hire boosts 4th Screen Advertising team
LONDON - Mobile ad sales agency, 4th Screen Advertising, has appointed former Guardian News ... of account manager, means 4th Screen Advertising s sales team is now 15-strong. Angell spent about seven ... mobile campaigns. 4th Screen Advertising will manage, sell, deliver and optimise mobile advertising campaigns for Virgin Media. 4th Screen Advertising is part of the Mobile Interactive Group. ...
ITV appoints 4th Screen Advertising for mobile sales
ITV has appointed mobile ad network 4th Screen Advertising as its exclusive third-party mobile ... nearest". ITV used to work with 4th Screen Advertising in 2007 , but had then brought all mobile ... 4th Screen will now sell banners, creative executions and rich media ad formats across ITV ... . The ITV sales team will also continue to sell the broadcaster's mobile inventory. 4th Screen will work ...
3 appoints 4th Screen Advertising for ad-supported video content
LONDON - Mobile phone provider 3 UK has appointed 4th Screen Advertising, part of Mobile ... and music downloads. Mark Slade, managing director 4th Screen Advertising, said the 3 UK portal is a prime piece of advertising real estate. Slade added that the pre-roll advertising will be highly targeted ... MIG's 4th Screen will now become 3 UK's sales partner, with Mobix providing the technology ...
Bauer Media and 4th Screen Advertising sign mobile ad deal
LONDON - Mobile sales house 4th Screen Advertising has signed a deal with Bauer Media to sell ... director of mobile at Bauer Media, with Mark Slade, managing director of 4th Screen Advertising. The 4th Screen Advertising team will sell Bauer Media's mobile inventory and serve mobile ad campaigns using its ... " to the success of Bauer Media's digital strategy. In February, 4th Screen Advertising promoted account director ...
4th Screen Advertising to sell ads on Daily Mash mobile site
The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad ... of 6% year over year, according to Comscore. Mark Slade, chief executive of 4th Screen Advertising ... The partnership will bring 4 th Screen's rich-media ad formats, which include HTML5 formats ... -on anymore, but is now at the forefront of modern publishing models." In March, ITV appointed 4th Screen ...
ITN On appoints 4th Screen Advertising for iPhone news service
application to 4th Screen Advertising, taking the mobile sales house's iPhone network to more than 10 million ... and advertising were now starting to come together. Mark Slade, managing director at 4th Screen Advertising, said the addition of ITN On consolidated the company's position as "the UK's leading premium iPhone advertising ... 4th Screen will sell and serve targeted banner ads against the application, which is the number ...
4th Screen is IAB's first mobile agency
Mobile specialist 4th Screen Advertising has become the first mobile advertising agency to join ... The agency has joined to work with the trade body on research-based projects to promote knowledge of the mobile market for UK brands, media buyers, and mobile media owners and operators. Guy Phillipson, chief executive of the IAB, said that "extending our remit into the mobile advertising arena" was the "logical ...
4th Screen promotes Sarah McCluskey to commercial director
LONDON - Mobile sales house 4th Screen Advertising has promoted account director Sarah McCluskey ... joining 4th Screen Advertising in October 2006, McCluskey has focused on managing and growing mobile ... Mobile Interactive Group. Mark Slade, managing director at 4th Screen Advertising, said McCluskey has played a "pivotal role" in the expansion and rapid growth of the firm. 4th Screen Advertising has ...
Virgin partners with 4th Screen for mobile ad campaigns
LONDON - Virgin Media and mobile ad agency 4th Screen Advertising are launching a joint venture ... campaigns. 4th Screen Advertising will manage, sell, deliver and optimise mobile advertising campaigns for Virgin Media. 4th Screen will work in collaboration with Virgin Media's ad-sales house, IDS, to ensure cross-platform campaigns are planned, delivered and executed effectively. Virgin Media and 4th Screen ...
MIT and 4th Screen launch premium SMS ad insertion platform
LONDON - Mobile Interactive Technology (MIT) and 4th Screen Advertising are to launch the UK ... clients to launch SMS advertising campaigns in real time, as well as access online tracking and reporting. The integration of 4th Screen Advertising's ad-serving platform Mpression directly into MIT's messaging gateway ... advertising, allowing broadcasters, media and entertainment and mobile network operators to work "hand ...
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